Monthly Archives: November 2013

NEWSLETTERS! Get Your Law Firm Newsletters Here! Do You Have One?

For years (since Spring 2004) I have had a newsletter. I started it doing a quarterly text-only newsletter. It was single sided. It had content nobody else had...a never ending fictional story about a guy who could predict the future, a trivia game, fun articles and information. Continue reading

Lawyer Advertising; I Have an Admission to Make…I Am An Internet Marketing Junkie

I need my fix each day. I need to check my email each morning. I need to check Facebook when I awake. I need to check my blog posts and their stats for the day. I need to check my video views and monthly stats. Continue reading

Using educational attorney video to promote people, charities and businesses

If you like a charity in your town and they do a great service, create a video about them letting your viewers know how cool they are. Explain what they do. Highlight the benefits of belonging to this charity and how you can even participate. Continue reading

I Asked a Simple Question. “Can I Help You With Your Lawyer Video Marketing?”

If you had been at the PILMMA legal marketing seminar in South Carolina in April 2013, there was a great presentation by Simon Aronowitz explaining how to get and create great testimonials as social proof. Continue reading

Case Study in Frustration! I Can’t Find a Clear Audio Channel with Over 1680 Frequencies to Choose From

My wireless microphone has 1,680 different frequencies to choose from. I have the ability to scan all available frequencies and it will give me the best available clear frequencies. Continue reading

Why Do So Many Lawyers Online Only Talk About the Type of Law They Handle?

You go to a party and meet an attorney. All he does is talk about how he handles accident cases. He tells you about the last ten accident cases he's handled. Then, after you're thoroughly bored out of your mind Continue reading

Stealth Research: 3 Things to Look For When Viewing Another Attorney Video

Is the attorney video 10 minutes? Is it a lecture on detailed statutes? Is it a 30 second commercial? The key is whether it’s educational and has sufficient length to get a viewer to know you, like you and begin to trust you by the end of your great attorney video. Continue reading

I’m Selling My Wireless Microphone. Want it?

For years I have used the industry-standard wireless microphone that has provided great, consistent clear audio for videos that I create to market my solo practice and for really smart lawyers Continue reading

Should you shoot attorney video outdoors?

You name it, if I can do it, you can be sure I’m going to create great educational video in places that have nothing to do with my office. And I’m going to incorporate where I’m shooting my video and tell my viewers about it. Continue reading

Are you ready to take your attorney marketing to the next level?

The only goal of creating attorney video is to get a viewer to convert to a caller. That’s it. You want them to find your headline compelling. You want them to watch the full video. You want them to take action and pick up the phone. Continue reading

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins