For years (since Spring 2004) I have had a newsletter. I started it doing a quarterly text-only newsletter. It was single sided. It had content nobody else had...a never ending fictional story about a guy who could predict the future, a trivia game, fun articles and information. Continue reading →
I need my fix each day.
I need to check my email each morning.
I need to check Facebook when I awake.
I need to check my blog posts and their stats for the day.
I need to check my video views and monthly stats. Continue reading →
If you like a charity in your town and they do a great service, create a video about them letting your viewers know how cool they are. Explain what they do. Highlight the benefits of belonging to this charity and how you can even participate. Continue reading →
If you had been at the PILMMA legal marketing seminar in South Carolina in April 2013, there was a great presentation by Simon Aronowitz explaining how to get and create great testimonials as social proof. Continue reading →
You go to a party and meet an attorney. All he does is talk about how he handles accident cases. He tells you about the last ten accident cases he's handled. Then, after you're thoroughly bored out of your mind Continue reading →
Is the attorney video 10 minutes? Is it a lecture on detailed statutes? Is it a 30 second commercial? The key is whether it’s educational and has sufficient length to get a viewer to know you, like you and begin to trust you by the end of your great attorney video. Continue reading →
For years I have used the industry-standard wireless microphone that has provided great, consistent clear audio for videos that I create to market my solo practice and for really smart lawyers Continue reading →
You name it, if I can do it, you can be sure I’m going to create great educational video in places that have nothing to do with my office. And I’m going to incorporate where I’m shooting my video and tell my viewers about it. Continue reading →
The only goal of creating attorney video is to get a viewer to convert to a caller. That’s it. You want them to find your headline compelling. You want them to watch the full video. You want them to take action and pick up the phone. Continue reading →
Well, we recently got two really good cases. We tracked where they came from, the client said they had watched our YouTube videos and they were calling us because of it. The crazy thing is I’m a non-believer. I’m always trying to break out of the box I’ve put myself in and it is amazing. People will call you because of the videos you post.