Monthly Archives: October 2013

Why Speaking at Legal Marketing Seminars is So Rewarding

Those are the same attorneys who appreciate new ways to achieve their goals. Those lawyers wind up being really smart attorneys who understand that the old way of doing things may not be as relevant today as they once were. Continue reading

Shooting Lawyer Video on Vacation- Here’s The Gear I Take With Me

Try not to shoot your video in a crowded place. Try not to shoot your video where people are walking by. They tend to be very curious and you distracted easily. Try to find a quiet spot where you can focus on creating great quality legal marketing content that your viewers want and need to know. Continue reading

“Oh, That’s Way Too Much Money…” said an attorney who was interested in video marketing

I have personally found that lawyers who understand what we do recognize immediately that we’re not just some video production guys who shoot and upload a video. We’re much different... Continue reading

You Hate Your Competitor. He’s a Hack Lawyer. He Runs a Mill. He Doesn’t Even Go Into Court. You Know You’re a Better Lawyer Than He Is, but He Seems So Much More Successful Than You. Can You Tell Your Consumers the Truth About Him?

There is absolutely no rational reason for you to EVER disparage anyone on video or online. Not a competitor. Not a colleague. Not your arch enemy. Once it goes online, you can’t make it go away, even if you delete it. The damage is done and will likely only get worse. Continue reading

What’s in Your Background When Shooting Attorney Video?

Or maybe you prefer standing up against a bare white wall and shooting video. Maybe you like to shoot in front of your objet d’art that you so fancy. Maybe you have a tapestry hanging on your wall and you’re so proud of it that you want to shoot all your attorney videos in front of it. Continue reading

Should You Hire Your Deposition Videographer to Create Your Attorney Video?

Learn how I motivate attorneys to create 50+ videos in a one day video shoot. (Each video is 2-3 mins. long). Find out the strategies and tactics that I personally use in my own video marketing to market my law firm in one of the most competitive markets in the country. Continue reading

Should You Create Attorney Video If Your Ideal Clients Are Not Online Looking For You?

You need to re-ask yourself what type of presence you have online today and whether it is sufficient to get a potential new client to know, like and trust you before they ever pick up the phone to speak to you. Only then can you make an educated decision about whether to create great educational video to market yourself and your law firm today. Continue reading

“I Don’t Care What Any of You Think About Our Attorney Videos, They Work!” Said the Chief Marketing Officer of a Very Large Manhattan Law Firm

I had met this gentleman a few minutes before we began our panel discussion and I learned some really interesting things about him and his extremely large law firm. He happened to be the one who created the video that was being heckled. He told the audience he did not care about video metrics. Continue reading

Stop Worrying About the Number of Views on Your YouTube Attorney Video

My suggestion is to ignore the number of views your video is getting. If you're generating a good number of views on your great attorney video but people are not calling, then you need to re-examine your video content. Continue reading

I Asked a Car Salesman a Question That Left Him Flabbergasted and Unable to Answer

After a full minute he finally turned to me with a smile and without acknowledging that I was probably the first person to ever ask such a question, he chose the straightforward and honest approach with me and then tried to minimize those negative features. Continue reading

Testimonials

avatarGerry, it was great to meet you and I am proud to say I have got my first video up on the web! Your online course is excellent. Take care.

David Brannen
Resolute Legal