Monthly Archives: August 2013

Should You Create Controversial Attorney Video?

Have you ever stood up and taken such a position publicly before? If not, are you willing to withstand criticism you’ll get from people with opposing viewpoints? Continue reading

A Viewer Left an Obnoxious Comment on Your YouTube Lawyer Video…What Do You Do?

Remember, this is a social network. That means you MUST interact with people who leave comments. If you go to a party and someone makes a comment about you, either negative or positive, are you going to walk away and ignore it, or are you going to respond to set this person straight? Same thing with viewers who leave comments on your videos. Continue reading

A Remarkable Follow-Up From a Gas Station and How You Can Use This Idea in Your Law Practice

Thank you for taking the time to give me your feedback on your visit to our service station. Enclosed is the coupon I promised to send as a thank you for taking my call. We value you as a customer Continue reading

You Invest in Your Lawyer Marketing, But Do You Invest in Yourself?

Some mastermind groups are free. Some are very expensive. The question you should always ask is how much can you afford to invest to grow your business and your personal well-being? Continue reading

How Many Times Have You Repeated the Same Legal Spiel to New Clients?

Why should you be wiped out at the end of the day from talking to new clients in your office just telling them stuff you know? Continue reading

How Can You Attract Your High Value Client Using Attorney Video?

Most clients have questions. They want answers. Yes they want legal answers, but mostly they want information. The usual way for them to get information is to find an attorney, make an appointment, travel to your office and then spend at least an hour with you getting information. Continue reading

You Invest in Your Lawyer Marketing, But Do You Invest in Yourself?

A mastermind group is a small group of people who gather either in-person or virtually on a regular basis to discuss what’s working, what’s not and to brainstorm. Continue reading

We are not lawyers-we are marketers in the business of selling our legal services

The reason it was appropriate is that if a plumber or contractor is using a marketing technique that is generating qualified leads and generating a good return on investment, I want to know what he is doing well so that I can model that and use it in my law practice. Continue reading

I’m Selling My Omega Seamaster James Bond Professional Diver’s Watch…Pay Attention-There’s Marketing Gold in Here

I only want to be with a serious watch lover. I don’t want someone who just sees me as a shiny new object, wears me for a few months and then puts me away in a draw, never to see the light of day. I need to be worn. I need to be shown off. Continue reading

Why Do Your Attorney Video Titles have “.mp4” or “.mov” in it?

When you upload an attorney video, the video sharing site pulls in the name of whatever you have named your video. It also pulls in the format of the video file. Continue reading


Gerry, We were so happy to finally meet you. We thought that we knew a thing or two about using video in our law practice until we discovered you.
You are the man. Meeting you last week prompted us to completely rethink our video strategy AND we decided that we weren’t doing nearly enough. You light a fire under our butts!
We are now back in Seattle and refocusing and redoubling our video marketing efforts! Thanks Gerry!

Chris & Mischelle Davis
Davis Law Group, P. S.