Engel Law Group, P. S.
There are many advantages to filming video for your law firm website, with most of the ones that come to mind being conversion-related. Sure, your website’s users being able to see an HD-quality, informative video of you talking about a topic that is important to them is going to make more of an impression than text and images, but there are also many SEO advantages to filming videos that aren’t always mentioned. I’m not talking about your Youtube videos coming up in the Google or Youtube search results because the video’s titles and descriptions are optimized (which is basically video SEO 101), I’m talking about some behind-the-scenes aspects and ideas related to your videos that can use to improve your website’s visibility on search engines that you might not have thought about before.
Here are 3 tips that you can use to use videos to improve your law firm SEO: