Monthly Archives: May 2013

Creating Attorney Video on Vacation & My Video Workflow

After I have shot my videos, I will begin the editing process and upload my attorney videos to my laptop. Once I color correct, add graphics, add an intro, exit, add intro & exit music, and some other behind-the-scenes magic, I will then render the video and create a quick time video file. Continue reading

Video Marketing: Mike Koenigs of Traffic Geyser Always Asks; “Is it easy?” “Can I do it?” “Does it work?”

Instead, let me show you how easy, simple and fun it can be to create video with me here in the Lawyers Video Studio, no matter where you practice in the country. Continue reading

3 Ways to Improve Your Website’s SEO Using Video

 Video SEO For Law Firms

3 Ways to Improve Your Website’s SEO Through Video

Guest Post by George Murphy of The Search Ninjas

video SEO for law firms

There are many advantages to filming video for your law firm website, with most of the ones that come to mind being conversion-related. Sure, your website’s users being able to see an HD-quality, informative video of you talking about a topic that is important to them is going to make more of an impression than text and images, but there are also many SEO advantages to filming videos that aren’t always mentioned. I’m not talking about your Youtube videos coming up in the Google or Youtube search results because the video’s titles and descriptions are optimized (which is basically video SEO 101), I’m talking about some behind-the-scenes aspects and ideas related to your videos that can use to improve your website’s visibility on search engines that you might not have thought about before.

Here are 3 tips that you can use to use videos to improve your law firm SEO:

Videos for Google+ Local SEO

A lot of SEO’ers will spend the majority of their time figuring out which video sites will allow them to include… Continue reading

The Lawyers Video Studio Challenge & Results

It’s exciting in the sense that a few really smart lawyers have taken massive action to set themselves apart from all other competitors. Continue reading

ATTORNEY VIDEO MARKETING QUIZ; Check Your Knowledge of Lawyer Video Marketing Trivia

Who is the only practicing trial attorney who helps other lawyers across the country create great educational attorney video? The same one who has created over 700 educational videos to market his solo medical malpractice law firm in one of the most competitive legal markets in the country. Continue reading

The Attorney Video Marketing Dilemma

If you fail to utilize any one of those key elements, you'll scratch your head wondering what you did wrong and why your videos may not be generating calls. Continue reading

Lawyer Video Marketing: Why Go To a Video Company That Cannot Optimize Your Attorney Videos?

Your goal when creating great educational attorney videos is to get your consumers interested in what you have to say in order to compel them to pick up the phone to call you and ask for more information. That is your goal. Without optimizing your videos properly, you will never achieve that goal. Continue reading

What it Means to Dominate Your Online Attorney Video Space

What type of psychological effect do you think that would have on your ideal consumer who is searching for information about their particular legal problem? The psychological trigger is remarkable. Especially when your attorney videos consistently come up over and over again. Continue reading

Why You Should Outspend Your Attorney Video Competitors

vocate not even competing in that space. Instead, you have to do something totally different. Most large law firms spending that kind of money to advertise on TV typically do not have a great presence in the attorney video online world. That means it is the perfect opportunity for you to dominate your online attorney video marketplace by creating an entire video library of great educational attorney videos. Continue reading

Stealth Research: 9 Things I Look For When Watching an Attorney Video

As someone who has personally created over 700 attorney videos to market my own solo practice in one of the most competitive legal markets in the country and have created over 2500 videos for my Lawyers Video Studio clients I have a decent handle on what works and what doesn’t. Continue reading


Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins