Monthly Archives: April 2013

Attorney Video Marketing Tip…

You're creating great headlines. You're writing interesting articles. You are doing many things to drive traffic organically. That's great and you should be doing that. But, if you have not created attorney video to market your practice online you are missing a significant opportunity for the second-largest search engine to find you. Continue reading

My Conversation with a TV Ad Lawyer & Why He Just Didn’t Get the Whole Attorney Video Thing

He was so used to creating 30 second scripted TV spots and using tired and cliched phrases to promote his personal injury law practice, he couldn't get the lingo out of his head. His "Brand" was his entire persona. He refused to give it up. He refused to accept the fact that those slogans just don't work with attorney video. Continue reading

Who Knew That Being a Video Producer for Attorneys Would be So Cool?

In 2012 I made a big push into YouTube by posting over 50 educational videos. My practice has now changed forever. I couldn't have made this move into video without the leadership and inspiration of Gerry Oginski. Gerry runs the Lawyers' Video Studio, providing a great service to attorneys around the country who want to use video to help educate the public. HIs knowledge of attorney video is unsurpassed.Thanks Gerry, I hope you have a great holiday and a happy new year! Continue reading

“Not An April Fools Joke”: Why Creating 100+ Attorney Videos in a Year Will Help Your Video Marketing For Your Law Firm

We also create really cool customized video marketing programs where you can create 150+ videos, 200+ videos, 250+ videos and 300+ videos during the course of a single year. Continue reading

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins