Jack's Law Office
It takes this lawyer a full 28 seconds to start talking about his topic. In the online video world, that is an eternity.
A viewer will typically make a decision about whether to continue watching your content within the first 3-5 seconds. If you cannot capture their attention within those first few seconds, you’ve lost them and they will likely leave, never to return.
I have no idea what type of attorney this lawyer is nor does it matter for the purposes of this blog post.
While scouring YouTube, the headline was intriguing to me. I clicked on it expecting to see some great information, and here I am waiting 28 seconds for him to tell me what he’s going to start talking about. That let me down.
Aside from the technical issues and color problems with the video, I notice this video could use some editing as well. I just checked the length of this video and see it’s over 11 minutes long! Wow. Way too long in my opinion.
Here we have an attorney who has created a number of videos with the goal of attracting viewers to generate traffic. He created an interesting headline but disappointed me… Continue reading