Monthly Archives: March 2013

Why I Love My DSLR Camera When Shooting My Own Attorney Videos

That means it allows me the ability to stay in sharp focus while the background is slightly blurry. Doing this allows the viewer to focus directly on me while ignoring the rest of the image behind me. Continue reading

Attorney Video: I Challenge You To Remove the Words “I,” “Me,” “Us,” “We,” “Our,” “My Firm” From Your Videos

Then, when you have changed your MINDSET and focus on your ideal client, I want you to send me your attorney video. I'd love to see you rise to my challenge. Continue reading

“Objection Your Honor!…This Attorney Video Has No Spotlight Annotations!”

I can guarantee you though that this attorney, who has spent time, effort and resources to create this video will scratch his head in the months to come wondering why his video will likely not generate calls to his office. Read this blog post again and you'll see the answer. Continue reading

Attorney Video: Why Do You Need to Continue Creating Great Educational Video to Market Your Law Firm?

As the Chairman of the Lawyers Video Marketing Alliance, and as the Founder of the Lawyers Video Studio, I feel we have a greater purpose to help each other and to educate our consumers with great attorney video content. By teaching and educating lawyers about the importance of creating attorney video, we all become winners. Our clients, our consumers, our colleagues and the general public all win from this abundance mindset. Continue reading

It’s Not Often I Get to Create an Attorney Video Headline that Says “Baby’s Head Decapitated During Botched Delivery”

Given the fact that most attorney video headlines are really boring, it can be challenging to create an exciting and really interesting headline that will get a viewer to immediately wake up and take the headline above. Continue reading

Why Your Attorney Video Stats Won’t Help You With Your Lawyer Video Marketing

Many video production companies hype the fact that they will give you lots of cool graphs and stats about your video views. They will tell you how you can login to a secret website to learn about your Google analytics and how beautiful your graphs are. I'm going to tell you right now that the video statistics you get either from a website or from your video company are 99.9% meaningless. Continue reading

Why Having a Real Tripod Will Save Your Attorney Video

Use a well-built, sturdy tripod. Those types of tripods are many and your limitation will be only the weight and size of what you are willing to carry. If however you only intend to shoot lawyer video in your office where there's likely no wind, most any tripod will do. Continue reading

Why Taking 28 Seconds to Tell Your Viewer What Your Attorney Video is About Means You’ve Lost Your Viewer Before You Ever Start Talking

It takes this lawyer a full 28 seconds to start talking about his topic. In the online video world, that is an eternity.

A viewer will typically make a decision about whether to continue watching your content within the first 3-5 seconds. If you cannot capture their attention within those first few seconds, you’ve lost them and they will likely leave, never to return.

I have no idea what type of attorney this lawyer is nor does it matter for the purposes of this blog post.

While scouring YouTube, the headline was intriguing to me. I clicked on it expecting to see some great information, and here I am waiting 28 seconds for him to tell me what he’s going to start talking about. That let me down.

Aside from the technical issues and color problems with the video, I notice this video could use some editing as well. I just checked the length of this video and see it’s over 11 minutes long! Wow. Way too long in my opinion.

Here we have an attorney who has created a number of videos with the goal of attracting viewers to generate traffic. He created an interesting headline but disappointed me… Continue reading

Why Would I Intentionally Misspell the Word “Lawyer” in an Attorney Video? Gerry Oginski, Founder of the Lawyers Video Studio Explains

Some might think that intentionally misspelling a word would appear sloppy and unprofessional to a viewer. There is some truth to that. However, a consumer who appreciates your content will easily overlook a small spelling mistake in one instance. Keep in mind though they will not be so lax if you have multiple spelling and grammar mistakes and it is obvious that nobody bothered to proofread your graphics or the text that accompanies your attorney video. Continue reading

Should You Use Your Attorney Video as a PR News Release?

Let's say you are at a dinner party and you meet someone new for the very first time. You innocuously ask them what they do for a living and they proceed to spend the next 30 minutes telling you all about themselves. They tell you how great they are. They tell you what wonderful things they've accomplished. They tell you how wealthy they are and on and on... Continue reading


Gerry, I want to thank you, you’ve helped me – not just to use video that actually converts and gets me what I want from the video that I use on the web. You have consistently delivered information to very smart, very savvy businesspeople – lawyers and professionals – that they just rave about and that they are going to start implementing in the next couple days to radically change and transform how they deliver the value to clients and how they get paid for it. Gerry, thank you! Fantastic!

David Frees
Unruh, Turner, Burke & Frees