Monthly Archives: February 2013

If Your Ideal Client Isn’t Looking For Attorney Videos Online, Should You Still Create Attorney Video To Attract Them to You Online?

If your ideal client is NOT looking for you online, why are you spending your time and resources to get them online to find you?

If your ideal client doesn’t search the internet or YouTube looking for information, then you SHOULD NOT create attorney video to market to that ideal client.

It’s that simple. Or is it?

The better question I have for you is “How do you know your ideal client isn’t going online to search for you?”

How do you know your ideal client or consumer doesn’t have a computer and searches the internet for information?

If you are basing this on what you “feel” or “believe,” chances are good that you’re wrong.

The best way to know what your ideal clients or consumers are doing is to either survey them by an independent third party, or the simpler approach is to ASK THEM!

If you ask them, they will likely tell you the truth. Then you can make an educated decision based upon actual data and not some perception of what you ‘think’.

Small business owners and entrepreneurs (attorneys included) believe they know their clients well. They assume their potential clients act based on their experience and… Continue reading

Should You Post Your Attorney Videos on “Other” Video Sharing Sites Besides YouTube?

I tend to focus more on just three or four video sharing sites. The first and most important one is YouTube. The other two or three I will leave to your imagination for now. (Sorry for the tease, but I still have video marketing secrets that I reserve exclusively for my really smart Lawyers Video Studio clients.) Continue reading

Why Editing My Attorney Videos Has Made Me a Better Attorney; Lawyer Gerry Oginski, Founder of the Lawyers Video Studio Explains

You think you could take 90 minutes of attorney video content and whittle it down into one minute to make your material interesting and compelling? I challenge you to do that. Continue reading

How Often Do You Add New Attorney Video Content Online?

Does that mean putting up one video a month? Or one video every six months? Or 50 or 100 videos over the course of a year? The answer, I believe, is in consistency. Just like with exercise, the more effort and energy you put into it, the better results and outcome you can expect to achieve. Continue reading

Attorney Video Challenge: I Challenge You To Stop Saying “We” “I” “Our” or “My”

The sooner you remove the words in the title above from your attorney videos, the sooner your clients will recognize that you care more about them than you do about promoting yourself. Continue reading

Law Student Says My Educational Videos Offer Better Explanations than His Law Professors

Importantly, if you don't know what content your ideal client NEEDS, how then can you create video content that they are looking for and are craving to watch? Continue reading

3 Reasons You Should Never Create Educational Attorney Video

If you still think that viewers care about where you went to law school and how great you are, my best practices recommendation is not even to bother creating attorney video to market your practice. Continue reading

Attorney Videos: Why Would You Want a Video Marketing Company Run By an Attorney to Create Your Videos Instead of a Plain Video Production Company?

To truly understand the difference between a regular video company and video marketing company you have to ask whether: Your video producer knows who your ideal clients are. She knows what will compel a viewer to pick up the phone and call you instead of all your competitors She knows how to make you stand out from the crowd without having you talk about yourself. Continue reading

How Often Should You Practice Your Attorney Video Content Before You Press “Record?”

In the book Outliers, there is a compelling argument made by the author Seth Gladwell that in order to become highly proficient in any setting, you need a minimum of 10,000 hours of practice. Continue reading

A Holiday Thank You Card…Or Is It? Wouldn’t an Educational Attorney Video Be Better?

Since that time, we get beautiful birthday cards from them every year. Personalized cards. Cards with beautiful pictures and jewelry. Do you think my wife appreciates being recognized in a personal way a few days before her birthday from a store she goes into once or twice a year? Continue reading

Testimonials

We needed the assistance of someone who knew what they were doing. We can spend probably 10 times the amount of time today, creating 2 videos – let alone 50. So, I think when it boils down to it having someone like yourself who knows what they’re doing, has a system in place, and can really kind of work with you to get the videos flowing, get the content going – I think it’s definitely the way to go. I think you’d spend just too much time – too much energy – in trying to do it yourself.

Michael McGlinn
McGlinn & McGlinn, Attorneys at Law