Beem Patent Law Firm
If your ideal client is NOT looking for you online, why are you spending your time and resources to get them online to find you?
If your ideal client doesn’t search the internet or YouTube looking for information, then you SHOULD NOT create attorney video to market to that ideal client.
It’s that simple. Or is it?
The better question I have for you is “How do you know your ideal client isn’t going online to search for you?”
How do you know your ideal client or consumer doesn’t have a computer and searches the internet for information?
If you are basing this on what you “feel” or “believe,” chances are good that you’re wrong.
The best way to know what your ideal clients or consumers are doing is to either survey them by an independent third party, or the simpler approach is to ASK THEM!
If you ask them, they will likely tell you the truth. Then you can make an educated decision based upon actual data and not some perception of what you ‘think’.
Small business owners and entrepreneurs (attorneys included) believe they know their clients well. They assume their potential clients act based on their experience and… Continue reading