Monthly Archives: January 2013

Attorney Videos: Are You Still Using Audio CD’s and DVD’s to Distribute your Content?

More importantly, if you have created great attorney videos that you have uploaded online for your ideal consumers and clients to watch and learn from, then you should multipurpose that content and put them onto other media to distribute the people who are looking for your information as well as the people you already have a trust-based relationship with. Continue reading

Trust-Based Marketing for Lawyers Using Video & Why Are So Many Contractors Unreliable?

As attorneys, we market our practice based upon trust. We strive to establish relationships with our new potential clients. We do everything possible to get them to know us, like us and begin to trust us before they ever meet us. Continue reading

What’s the Point of Your Educational Attorney Video? You’ve Got a Point, Don’t You?

In my opinion, the entire purpose of creating educational attorney video is to build trust and then get the viewer interested enough to raise his hand for more information. Continue reading

The Start of a New Year 2013 and My Reflections on Attorney Video Marketing Here in the Lawyers Video Studio

As you also know, I also take great pride in creating great video content for my ideal clients and consumers and strive to exceed your expectations when you become a trusted and valued member of my Lawyers Video Studio marketing programs. Continue reading

Attorney Videos: Why Your Educational Lawyer Videos are Not Converting Viewers Into Callers

That's why so many good lawyers create crappy video content. It's because they don't understand this and neither do their ordinary video companies who can probably create great quality video, but Continue reading

Attorney Videos: How To Get Your Viewer to Recognize You’re the Right One to Solve His Legal Problem; All Within 2-3 Minutes

Your attorney videos need to be crystal clear. Your video needs to be technically glitch-free. No sound problems. No glaring video problems. No framing problems. It needs to be different and Continue reading

Attorney Videos: Your Viewer Has Miraculously Watched Till The End…What Now?

Although you cannot control what a viewer does, it is YOUR obligation to use every strategy possible to minimize the chance they will leave your content and go elsewhere. Watch the video below Continue reading

Attorney Videos: What is Your Viewer’s Attention Span?

I love when lawyers tell me their viewer's attention span is 10 minutes. Others have said 15 minutes. Still others tell me a few minutes to much more. Continue reading

Attorney Videos: What Could You Possibly Say In Your Educational Video That Would Keep a Viewer’s Attention for 5 Minutes?

Who are they? What legal problems do they have? Why are they online looking for an attorney? What information do you know for a fact they need...NOT what information you THINK they need. Continue reading

Attorney Video: How Do You Keep a Viewer Interested in What You Have to Say?

Let's face it, there are some attorneys who simply just don't belong on video and that's Ok. It may be a perception problem with their own image or voice. That's fine. Continue reading

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins