Monthly Archives: January 2013

Attorney Videos: Are You Still Using Audio CD’s and DVD’s to Distribute your Content?

More importantly, if you have created great attorney videos that you have uploaded online for your ideal consumers and clients to watch and learn from, then you should multipurpose that content and put them onto other media to distribute the people who are looking for your information as well as the people you already have a trust-based relationship with. Continue reading

Trust-Based Marketing for Lawyers Using Video & Why Are So Many Contractors Unreliable?

As attorneys, we market our practice based upon trust. We strive to establish relationships with our new potential clients. We do everything possible to get them to know us, like us and begin to trust us before they ever meet us. Continue reading

What’s the Point of Your Educational Attorney Video? You’ve Got a Point, Don’t You?

In my opinion, the entire purpose of creating educational attorney video is to build trust and then get the viewer interested enough to raise his hand for more information. Continue reading

The Start of a New Year 2013 and My Reflections on Attorney Video Marketing Here in the Lawyers Video Studio

As you also know, I also take great pride in creating great video content for my ideal clients and consumers and strive to exceed your expectations when you become a trusted and valued member of my Lawyers Video Studio marketing programs. Continue reading

Attorney Videos: Why Your Educational Lawyer Videos are Not Converting Viewers Into Callers

That's why so many good lawyers create crappy video content. It's because they don't understand this and neither do their ordinary video companies who can probably create great quality video, but Continue reading

Attorney Videos: How To Get Your Viewer to Recognize You’re the Right One to Solve His Legal Problem; All Within 2-3 Minutes

Your attorney videos need to be crystal clear. Your video needs to be technically glitch-free. No sound problems. No glaring video problems. No framing problems. It needs to be different and Continue reading

Attorney Videos: Your Viewer Has Miraculously Watched Till The End…What Now?

Although you cannot control what a viewer does, it is YOUR obligation to use every strategy possible to minimize the chance they will leave your content and go elsewhere. Watch the video below Continue reading

Attorney Videos: What is Your Viewer’s Attention Span?

I love when lawyers tell me their viewer's attention span is 10 minutes. Others have said 15 minutes. Still others tell me a few minutes to much more. Continue reading

Attorney Videos: What Could You Possibly Say In Your Educational Video That Would Keep a Viewer’s Attention for 5 Minutes?

Who are they? What legal problems do they have? Why are they online looking for an attorney? What information do you know for a fact they need...NOT what information you THINK they need. Continue reading

Attorney Video: How Do You Keep a Viewer Interested in What You Have to Say?

Let's face it, there are some attorneys who simply just don't belong on video and that's Ok. It may be a perception problem with their own image or voice. That's fine. Continue reading


I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA