Monthly Archives: December 2012

“Do You Give Too Much Information Away in Your Attorney Videos?”

The mindset of the viewer is the most important concept to understand when creating a message in today's online world. The reality is if you focus on your ideal viewer Continue reading

Should You Put Your Attorney Videos on DVD?

Giving a potential new client a DVD along with other useful information can close the deal and reinforce the fact that you are the go-to expert for that particular legal problem. Continue reading

Why Do Lawyers Feel the Need to Shoot Video Behind Their Desk? Attorney Gerry Oginski, Founder of the Lawyers Video Studio Explains

I think many attorneys shoot video behind their desks because it's a comfort zone for them. They sit there most of their working day. They don't want to move out of their comfort zone. Although it does benefit the potential client to see you in your Continue reading

The Teleprompter Dilemma- To Use One or Not; Gerry Oginski, Founder of Lawyers Video Studio Explains

If you're using a teleprompter on your own, or using an iPad rig, you cannot easily control its speed while you are talking. Instead, you must continually adjust it faster or slower every time you stop and take a break. Continue reading

State of the Internet Address 2012; Lawyer Video Marketing Address by Attorney Gerry Oginski

In today's video, I want to give you an overall view of video marketing in the legal community. I want to reinforce the key principles that are so important to educate and teach our ideal consumers who are searching for information about our specific legal specialties. I also want to show you how and why video marketing works. Continue reading

“Are You a Video Professional?” Gerry Oginski, Founder of the Lawyers Video Studio asks

Unless you have the time, desire and eagerness to learn how to create video on your own and become a video producer, video editor and video publisher, you need to look for a professional video marketing company who understands your needs, your desires and can speak to you as a fellow attorney. Continue reading

“You Know It All, Don’t You?” asked the client

When you create video to market your law firm, you should be following the same formula. Pay attention to your client's needs and what information they are looking for. Consider your client as Continue reading

Why Create Educational Video to Market Your Law Firm?

Video allows a viewer the ability to see us, hear us and get to know us before they ever meet us. Being a great lawyer is only one key component to success. Learning how to market your law firm using video is the next key. You got paid to practice law. You were helping people solve their legal problems. You may have had mentors or experienced lawyers you could turn to for advice. However, most of you have never been taught how to get new cases. Most lawyers coming out of law school have no idea how to make it rain. Continue reading

“What Does it Cost To Participate in Your Attorney Video Marketing Programs?” Asked the Attorney

When you have an expense, that money is gone as soon as you spend it. There is often no trackable way to determine what your return on that expense is. Unlike an expense, an investment in a marketing program is entirely different. You can track how many calls you receive as a direct result of a particular video. You can track how many calls you take in as a direct result of creating 50 videos in a one-day video shoot. Continue reading

We Don’t Do Attorney Video Bios & Here’s Why

I see attorney video bio's all the time. Video production companies love them. They get paid for it. They argue that a consumer who is searching for an attorney likes to learn about the lawyer before hiring them. There may be some truth to that, but it's not a compelling reason in my mind to create a video about "Me, me, me." Continue reading

Testimonials

Gerry is really a master of Internet marketing and an authority on effective lawyer video marketing. I highly recommend Gerry if you’re interested in custom law firm video to successfully build your practice.

Debra Feinberg
Get New York Lawyers