Monthly Archives: November 2012

“Why Would You Go to a Legal Marketing Seminar?” an Attorney Asked Me Recently at Great Legal Marketing

In October, I attended a two-day seminar in Virginia called Great Legal Marketing run by Ben Glass, Tom Foster and Rem Jackson. During one of the breaks, a newcomer to this event asked me why I came to this seminar if I already know so much about video marketing and lawyer marketing. Continue reading

“You Call Me Every Month!” said my client. How To Use a Unique Marketing Advantage in Your Attorney Videos

I hear these stories often from clients and friends of clients who have gone to attorneys who simply ignore them once they walk in the door. I recognize that those attorneys are probably hard-at-work on their cases. The problem is that they fail to communicate Continue reading

Attorneys: Learn How to Create Video on Your Own!! It’s as Easy as 1,2,3 & Just in Time for the Holidays

There are many lawyers today who think they can be a video producer, video editor and video publisher while practicing law at the same time. That's great if you can accomplish all of those well. However, many attorneys don't want to invest the time, effort and energy to learn how to do all this well. Continue reading

What is the Transformational Value You Provide to your Consumers & Potential Clients?

The reality is that if you are not offering transformational value, your consumers and clients have no reason to hire you. You can be the best attorney at what you do, but if you cannot deliver that message... Continue reading

They Simply Don’t Learn; Big Marketing Company Creates Video for Attorneys Who Compete in Same Market

I just don't get it. Actually I do. That's what happens when big marketing companies use the same topics and templates to create video content for anyone who signs up with them. Continue reading

Why Do My Videos Generate Calls & Emails From Out of State Viewers?

I began asking these callers why they would call me, knowing full well I only practice law in the state of New York. I would ask them what prompted them to pick up the phone and call me instead of all the lawyers who practice in their state. Continue reading

If My 10 Year Old Son Can Do This, So Can You!

I'm a very strong advocate of using only outlines for my own New York medical malpractice videos and that is exactly what I teach attorneys in my lawyers video studio programs. There are two important reasons why I never recommend using a Teleprompter: Continue reading

“Let’s Do Something Together That Will Make Us Both Money,” my Marketing Friend Said

I went out to lunch with my friend who is a really smart marketer. We were having a good conversation about different things that are working in our businesses. At the end of lunch my friend said to me “We should do something together, like a joint venture. Let's do something that will both make us money.” Continue reading

I Did a Really Stupid Thing…On My YouTube Channel

Currently, I have over 600 videos on my YouTube channel. That's just one source of where I put my video content. I have more videos scattered across the Internet way in excess of 600 videos. Continue reading

Marketing Headquarters at Oginski Central Following Hurricane Sandy in New York

Hurricane Sandy destroyed homes, lives and property here in New York and Long Island. Other parts of the East Coast did not fare well either. We are now without power for 10 days straight and the temperatures have dropped to 38 degrees. Although we have hot water at home, the temperature in our house hovers around 47 to 53 degrees during the day. Continue reading

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins