Did you know that this style of marketing is known as "Interruption-based marketing?" You are interrupting TV watching patterns in the hope and expectation that a viewer will see your advertisement and have a burning desire to pick up the phone and call you at that moment. Continue reading →
What caught my eye about this video was the way the character was giving social proof while all the action was going on. It is a great way to describe what happened to him using one of the techniques Continue reading →
These are two basic questions that you should be able to immediately answer. Unfortunately, if you ask most lawyers who create video to market their law firm, they are at a loss to arrive at the answers to these questions. Continue reading →
In St. Maarten, in the town of Phillipsburg, a bustling hub of commerce, I had not noticed it before. There are, what appears to be hundreds of jewelry stores all selling the same type of goods. Continue reading →
He is the solo practitioner that pretty much dominates the web for anything medical malpractice in New York, and frustrates the hell out of all the “big guys” that spend millions and millions of dollars. He’s tenacious, he’s very good at what he does, and he’s just “killing it”. In fact, he’s actually beating me in a lot of categories for video for lawyers. He is organized and methodical as both an attorney and as a video master. I would advise anybody that’s looking to do videos to talk to Gerry about his services.