Monthly Archives: July 2012

Do You Have an Abundance Mentality or an Entitled Mentality?

My good friend Larry Weinstein, a CPA in Texas suggested a book called "The Slight Edge" by Jeff Olson. In the book Jeff talks about how successful people do consistently small things over time. Those successful people tend to have an abundance mentality. Continue reading

Summer Reading List

Here's my list for this summer: The 10X Rule by Grant Cardone. (I'm half-way through this and it's so on point.) The Thank You Economy by Gary Vaynerchuk Inside Apple by Adam Lashinsky Younger Next Year by Crowley and Lodge Continue reading

Lawyers-Does Your Marketing Message Say This: “If You Or a Loved One Suffered an Injury…”

I'm on vacation in Sanibel Florida with my family and my kids were watching TV while I was writing a blog post. I kept hearing in the background every ten minutes "If you or a loved one suffered injury..." Each was an attorney commercial. Each covered injuries from accident to medications that were pulled off the market. Continue reading

Lawyer Video Marketing: Who is Your Ideal Client?

What are you doing to market your law firm to your specific ideal client? If you said "General marketing" you'd be among the 99.9% of lawyers I talk to with that response. Well, I have news for you... Continue reading

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins