Monthly Archives: July 2012

A Look Back at Lawyer Marketing

We know the WayBack machine can point to websites and how they looked years ago. In today's post I want to review attorney marketing methods and look at how far we've come. 1973 was the groundbreaking year for lawyers. The Supreme Court decision in Bates allowed lawyers to advertise. That was the birth of TV, radio and Yellow Pages advertising for attorneys. Continue reading

Guy Promotes His Video Company in a Reply to My Blog Post

Actually, it wasn't so much of a conversation, rather an exchange of postings on a social network. Here's how this came about. I posted a link about my new online video tutorial program and how lawyers who are looking to create video on their own should take a look. This guy, who I never met before, posted a link in response saying that people who are looking for an alternative should look here. Okay, I was curious. I clicked on the link. Continue reading

What Do An Attorney, An Accountant and a Doctor All Have In Common?

The answer is marketing. Some will market their professional business by word of mouth. Referrals are the best source of business. Some will use TV, radio or newspaper ads. Others will get involved in community events and network through charitable organizations. Continue reading

FREE WEBINAR-Learn the Secrets of Attorney Video Marketing; Hosted by RocketMatter

Find out why your viewers are not converting into callers. Learn why you don’t stand out from the crowd by using B-Roll in your videos. Listen in as practicing attorney Gerry Oginski explains why YouTube is a great way to drive traffic to your website, but only if you understand how. Continue reading

Fairfax Video Studio Gets You Comfortable On Camera in the Studio

In this video, one of the Fairfax video studio attorney clients is seen expressing how much fun he has when he goes into the professional green screen studio in Fairfax, Virginia. Continue reading

Lawyer Video Spam Update…4,711 Videos and Counting

Just to update you on this lawyer who has one single video. In case you didn't see my recent blog post about this, a personal injury attorney created a 25 second video. It was nothing special. Basically, it was a commercial-style video that said "Come to me because I handle these types of cases and I've been doing it for X number of years." That's it. Continue reading

It’s Finally Here! We’re Live. New Online Video Tutorial Program is Ready For You!

You have been trying to create video to market your law firm. You thought it was as simple as buying a Flip camera, pressing the red record button and immediately uploading to YouTube. You quickly learned that method doesn't create the type of video you need to build trust with your online viewers. Continue reading

Lawyers: Want a Free Video Critique?

One of the services I have for you is a FREE video critique. You may know that as a featured colunmist at Technolawyer.com I wrote a regular column called YouLaw (It's now called Smalllaw). In that column I critiqued attorney videos and discussed the good, the bad and the ugly. Continue reading

Tell Me What You Think About This Attorney Video

Although the title says it's a parody, Why Did the Chicken Cross the Road? (A Parody Lawyer Ad by a Real Lawyer), this lawyer is using this video to market his practice. If you were a consumer searching for an attorney and watched this video, would you feel compelled to pick up the phone and call? Continue reading

How Much Fresh New Video Content Should You Post Online?

The short answer is as much as possible. The longer answer is as much as possible. The search engines still love fresh new content. Continue reading

Testimonials

Gerry-- This is truly one of the BEST videos explaining this little known fact I have EVER seen produced by a personal injury attorney! Well done!

Stephen Fairley
Rainmaker Institute