No…I’m just an actor who plays a trial lawyer on TV.
No…I’m just impersonating a trial attorney to gain your trust.
No…I have nothing better to do than pretend to be a trial lawyer and I’m asking you to put your trust in me.
What kind of question is that?
It questions the foundation of what you do as a professional. It’s offensive. It’s objectionable. It’s outrageous. It’s preposterous.
Yet, your consumer, who is searching for a trial lawyer who can solve their legal problem asks just that question.
Why do they ask that question?
Because they don’t really know the answer.
They don’t know that you’ll take offense to the question.
They don’t know what “real” trial lawyers do.
Because nobody has ever taught them. The only info they got about real trial lawyers is from watching TV and going to the movies. Maybe they’ve read about trial lawyers in the papers. But that’s it.
So what can you do to change a viewers perception about what real trial lawyers do?
You know what I’m going to say…
You know that I’m going to tell you to create a video about what YOU do as… Continue reading