Monthly Archives: April 2012

A Tale of Two Lawyers; Special Report- Part 6

"The day after my law firm became a member of the Lawyers Video Studio I got a huge congratulatory banner delivered to my office. I mean huge," Dave said. "How did that make you feel?" I asked. "Really good. It reaffirmed our decision to sign up for this total online video marketing program," Dave answered. Continue reading

A Tale of Two Lawyers; Special Report- Part 5

We left off last time where Dave was explaining why he got more useful information on the strategy call than he had in years. I asked Dave "Did you know any of this marketing stuff before you got on the phone for your call?" His answer surprised me. "Not really. I had never paid attention to this marketing stuff. Now, all of a sudden, this guy is opening my eyes to things we never even considered and showing us what we're missing." "What did you do?" I asked. Continue reading

A Tale of Two Lawyers; Special Report- Part 4

Picking up from where we last left off, Dave, the Done-For-You lawyer was explaining the best marketing strategy call he had ever had. "While on this call, I quickly realized that there is no way I'm going to spend my time and energy to learn a new trade. I don't want to be a video expert. I want to practice law. I don't want to waste my time buying a video camera and figuring out the hundreds of steps necessary to put together a really good video that someone will watch. It's just not my thing." Continue reading

A Tale of Two Lawyers; Special Report- Part 3

“Is that it?” I asked. “No. My partners and I joined a live webinar that this New York trial lawyer gave online. It was fascinating. He went beyond his lecture at the legal marketing seminar. The interesting thing about this guy is that he wasn’t selling anything at all. He was simply teaching us how and why video marketing works. He was explaining how he was using it and how he was helping other lawyers in every practice area use video to stand out from the crowd.” Continue reading

A Tale of Two Lawyers; Special Report- Part 2

Hello everyone, I’m now back from my trek to Nepal for a month now and I have to tell you that my coverage of two lawyers is so different from the people I encountered in the jungle. I am fascinated by these two different lawyers and how they approached their marketing goals. Continue reading

A Tale of Two Lawyers; Special Report- Part 1

Hello everyone, I’m back from my trek to Nepal where I was covering atrocities in the jungle. Today I’m covering a tale of two lawyers. In one corner is the Do-It-Yourself lawyer. In the other, a Done-For-You lawyer. Let’s give them proper names. The DIY lawyer is Alex. The DFY lawyer is Dave. Here’s the tale of the tape: Continue reading

Ego Lawyer v. Savvy Lawyer; Which One Are You Closer To?

Savvy lawyer knows that relying on old style marketing isn’t working well now and he needs to do something different. Ego driven lawyer knows he’s the best at what he does. He gets results. His clients love him. Other lawyers send their cases to him. FACTS: Continue reading

Your url is Wrong, Wrong, Wrong

So many times I watch an attorney video and scratch my head wondering "What was he thinking?" I'm referring to the description box. Lawyers, their employees, servants, agents, vendors and gofers put nonsense in their description box. One of the most important pieces of information you can put in your description box is your url address for your main website. Continue reading

Who Answers Your Phone?

Try this experiment. Set up your video camera on your receptionist who answers your phone. Don't tell her. Let the video record about an hour. Play it back in the evening while you're decompressing after a long day. Pay attention to how the phone is answered, what is said and importantly how it's said. Continue reading

3 Reasons To Prepare For Your Video Shoot

If you think you can 'wing it' because you're such a great attorney, let me tell you, you're wrong. If you think you won't screw up during your video shoot because you're such a successful lawyer, let me tell you, you're wrong. If you think you know how to present your material without preparing, because you know the law inside and out, let me tell you, you're wrong. Continue reading


I highly recommend Gerry Oginski’s Lawyers Video Studio. He gave us the exact instructions to prepare high quality, high content, straight forward videos. During the shoot Gerry guided us through the process the whole way. Gerry gave us the exact feedback we need to keep our message on point in a succinct and meaningful way. He delivers a low pressure, simple, done-for-you system to prepare, shoot and production videos. If you want to create quality education based marketing videos that will produce response, you need to use Gerry’s service.

Ryan Pitz
Intake Academy