Monthly Archives: March 2012

Comments Affect Your YouTube Video Visibility

I have said it before. You need to engage your viewers in a conversation. Looking at YouTube's new analytics tool, one of the ways YouTube judges how relevant your videos are, are by the number and quality of comments on your videos. Continue reading

Why Is Nobody Subscribing To Your YourTube Channel?

A few reasons: You didn't ask them to. Your content stinks. Nobody's interested in what you have to say. You have not optimized your content in order to get found. The way you present your content is not very engaging. Continue reading

The ‘Lawyers Video Studio’ Has Now Officially Been Trademarked!

It's true. I received the official looking certificate from the Unites States Patent and Trademark Office today. You can see the certificate in the photo here. Continue reading

Lawyer Video Marketing: Are Your Videos Related?

Not in the incestuous way, but are they related in terms of the content? At the end of your YouTube video, you are presented with a 12 panel grid. The videos that show up are, according to YouTube, somehow related to the content of the video that you just watched. Continue reading

“90% of Online Content Will Be Video”

That statement was made by YouTube’s Robert Kyncl, the head of global partnerships, who took the stage at a large marketing seminar. Why is that significant, and what does that mean for you? Continue reading

How Cool Would the Practice of Law Be Without Needing Clients or Marketing?

You think I'm joking right? I'm not. I hear this from lawyers everywhere. “Oh man, the practice of law would be so cool if we just didn't have to deal with nasty clients.” “The practice of law would be amazing if I didn't have to go out and market my practice to generate new business.” Continue reading

“I Am Not a Medical Malpractice Attorney, But I Can Help You on Google With Your Videos…”

In that regard I heartily agree that attorney video is one of the key ways to improve your search engine optimization. Video is a remarkable way to get someone who is searching on Google for your content to find you, recognize you have great information and begin to form a bond of trust with you before they ever meet you. Continue reading

What Kind of Comment is That??

You left a comment on someone's video on YouTube. You said "Great video. Keep up the great work." Someone else left a comment that said "Way to go." Another person said "Awesome. Somebody else wrote "Cool video dude." Continue reading

I Love Gurus Who Tell You That Creating Video Is Easy

It's easy if you have the equipment. It's easy if you have an up-to-date video camera, good wireless microphone and a good set of soft box lights. It's easy if you have experience using all this equipment. It's easy if you know what to talk about. It's easy if you've created hundreds of videos. Continue reading

Take Charge Using a Key Negotiating Tip From a 9-Year-Old

You are an experienced attorney and you scoff at the idea that you could learn anything from a nine-year-old. You are skeptical. Yet, you have read the title and the first line of this post. That's a good start. There many lawyers who are afraid to take the bull by the horns for fear of change and fear of the unexpected. They are not willing to invest in themselves in order to improve their marketing, their lives and their overall success. Continue reading

Testimonials

He is the solo practitioner that pretty much dominates the web for anything medical malpractice in New York, and frustrates the hell out of all the “big guys” that spend millions and millions of dollars. He’s tenacious, he’s very good at what he does, and he’s just “killing it”. In fact, he’s actually beating me in a lot of categories for video for lawyers. He is organized and methodical as both an attorney and as a video master. I would advise anybody that’s looking to do videos to talk to Gerry about his services.

Tom Foster
Foster Web Marketing