Monthly Archives: February 2012

Wax Museum Makes $50K in Just One Day

I took my family to Madame Tausaud's wax museum on Las Vegas Boulevard next door to the Venetian Hotel. I had never been there before. My daughter said it was really cool. So we went. Continue reading

“My Video Doesn’t Generate Calls,” said the Attorney

John was actually whining. He was complaining. He had hired a video production company to create 10 videos and he was upset. Continue reading

I’m At The Bellagio

Yes, I'm in Las Vegas. At the Bellagio. The weather is gorgeous, ranging from 45 in the morning to 74 by mid-day. Continue reading

Compress Your Videos

You’re a big shot. You made your own video. It’s 3 minutes long. It’s a 1.2 gigabyte file. Gigabyte. In case you didn’t know, that’s huge. Continue reading

Can You Handle Criticism?

If you can't handle criticism, don't create video. It's that simple. Here's what I mean. When your competitors view your videos, you'll get some feedback. Some will be kind. Some will be less than kind. Some will joke about it. Others will ignore it. Some may openly criticize what you have created. Continue reading

Learn to Be Different

As kids, we are taught to be like other kids. In school, we are rewarded for being the same and doing the same things. If you went to a private school, you all wore the same clothes. Nothing was different except your personalities. Continue reading

My YouTube Channel Stats

The statistics you see in the photo at right is the number of views in the past month for my YouTube channel. 8737 views. In one month. That's pretty awesome. Continue reading

“You’re a Lawyer, Not a Marketer, Dammit!”

This is part of a conversation I heard between two partners debating how to generate more income and revenue to their law firm. One partner, Jim, was explaining why marketing their firm will help bring in new cases. The other partner, older and more 'old-school' was having none of it. "We never did it that way," Continue reading

Tell Them Your Weaknesses…Go Ahead…Do It. I Dare You.

You may be horrified to read that. You don't want to reveal to anyone that you have any weaknesses. You? The strong, bold, knowledgeable lawyer? You're a bastion of legal intellect. There's no way you have any weaknesses. Impossible! Continue reading

Do Your Clients Really Care About How Much Law You Know?

I'll bet you think they do. You know they law. They don't. You think they come to you because you are the most knowledgeable lawyer around. You think they want to know all that you know. They want to pick your brain. They want explanations about the minutiae and nitpicky details of some arcane area of law that applies to them. Continue reading

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins