Monthly Archives: December 2011

Why Branding Will Hurt Your Marketing

You think your letterhead and stationary gets a client to come to you? Do you think your image is what gets the prospective into your door? Do you think a photo of your office is the deciding factor about whether you're the right one for them? Continue reading

Why Would a NY Trial Lawyer Create a Video About “Testicular Torsion?”

When I first created a video titled "Testicular Torsion," everybody thought I was crazy. “That's such a painful topic,” they said. “Who would ever watch a video by a lawyer about a medical condition as severe as testicular torsion?” was another comment from a well-meaning colleague. “It is an exceedingly embarrassing condition, and nobody will watch this video,” said another medical malpractice attorney who I was friendly with. Continue reading

The Psychology Behind Your Attorney Marketing Video

I was a Biology major in college. I was actually pre-med. Then I started to like political science and soon realized that law was for me and not medicine. I never took a psychology class. I always thought psychology was a lot of psycho-babble...until recently. Continue reading


I looked up what kind of production companies are out there producing the kind of videos that I was interested in. And really, I was dissatisfied with the vast majority of the videos that were out there. They were not what I was looking for – except for Gerry Oginski. We were looking for someone who understood our needs and yet had the expertise to be able to pull all of the necessary components of producing a video and getting it uploaded. Gerry was the one who stood completely head and shoulders above anybody else’s out there.

Jeff Helsdon
Oldfield & Helsdon, PLLC