Monthly Archives: December 2011

Why Branding Will Hurt Your Marketing

You think your letterhead and stationary gets a client to come to you? Do you think your image is what gets the prospective into your door? Do you think a photo of your office is the deciding factor about whether you're the right one for them? Continue reading

Why Would a NY Trial Lawyer Create a Video About “Testicular Torsion?”

When I first created a video titled "Testicular Torsion," everybody thought I was crazy. “That's such a painful topic,” they said. “Who would ever watch a video by a lawyer about a medical condition as severe as testicular torsion?” was another comment from a well-meaning colleague. “It is an exceedingly embarrassing condition, and nobody will watch this video,” said another medical malpractice attorney who I was friendly with. Continue reading

The Psychology Behind Your Attorney Marketing Video

I was a Biology major in college. I was actually pre-med. Then I started to like political science and soon realized that law was for me and not medicine. I never took a psychology class. I always thought psychology was a lot of psycho-babble...until recently. Continue reading


He is the solo practitioner that pretty much dominates the web for anything medical malpractice in New York, and frustrates the hell out of all the “big guys” that spend millions and millions of dollars. He’s tenacious, he’s very good at what he does, and he’s just “killing it”. In fact, he’s actually beating me in a lot of categories for video for lawyers. He is organized and methodical as both an attorney and as a video master. I would advise anybody that’s looking to do videos to talk to Gerry about his services.

Tom Foster
Foster Web Marketing