Monthly Archives: November 2011

The Power of Visual Images

It is often said that a picture is worth a thousand words. If true, how much is a video worth? Can you get a viewer to visualize something in their mind by what you're telling them? The answer is, of course, yes. There's the power of suggestion and the power of persuasion. Continue reading

Lawyer Video Marketing: It’s the Message, Not the Technique

I was reminded of this fact the other day when my good friend, attorney Dave Frees said that what your clients and customers want is not the benefits and features. Rather, they want the transformational value of what your services and products do for them. Continue reading

Good Video Technique; An Example

Watch this B&H informational video. Don’t watch it for the content. Rather, watch it for the technique in how he presents the product; his manner of delivery; the framed content; conversational tone; the intro, the exit and the call to action. This is a great example of what you should be doing. Continue reading


I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys