Monthly Archives: November 2011

The Power of Visual Images

It is often said that a picture is worth a thousand words. If true, how much is a video worth? Can you get a viewer to visualize something in their mind by what you're telling them? The answer is, of course, yes. There's the power of suggestion and the power of persuasion. Continue reading

Lawyer Video Marketing: It’s the Message, Not the Technique

I was reminded of this fact the other day when my good friend, attorney Dave Frees said that what your clients and customers want is not the benefits and features. Rather, they want the transformational value of what your services and products do for them. Continue reading

Good Video Technique; An Example

Watch this B&H informational video. Don’t watch it for the content. Rather, watch it for the technique in how he presents the product; his manner of delivery; the framed content; conversational tone; the intro, the exit and the call to action. This is a great example of what you should be doing. Continue reading


Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way

D. J. Banovitz
D. J. Banovitz, Attorney at Law