Monthly Archives: November 2011

The Power of Visual Images

It is often said that a picture is worth a thousand words. If true, how much is a video worth? Can you get a viewer to visualize something in their mind by what you're telling them? The answer is, of course, yes. There's the power of suggestion and the power of persuasion. Continue reading

Lawyer Video Marketing: It’s the Message, Not the Technique

I was reminded of this fact the other day when my good friend, attorney Dave Frees said that what your clients and customers want is not the benefits and features. Rather, they want the transformational value of what your services and products do for them. Continue reading

Good Video Technique; An Example

Watch this B&H informational video. Don’t watch it for the content. Rather, watch it for the technique in how he presents the product; his manner of delivery; the framed content; conversational tone; the intro, the exit and the call to action. This is a great example of what you should be doing. Continue reading


I think we shot at least 50 videos in one day, which to me was amazing. That was probably the thing I was most nervous about when you said we were going to shoot 50 videos, I thought we would be here until midnight and it’s well short of midnight when we finished. So I’m really pleased with the amount of work that we got done in one day.
I would say call Gerry. He’ll spend the time with you on the phone to talk to you about what he does. It’s not a hard sell.

Stephen Hamilton
Law Office of Stephen Hamilton