Monthly Archives: November 2011

YouTube Violation: Incentivize People to “Share” or “Like” Your Video

This comes directly from YouTube's terms of service. I'll bet you didn't know that. You see it on Facebook all the time. People say "I want 500 "Likes" in order to get to the next level. If you click like, I will give you XYZ, or you'll be entered in a drawing for a free DooDad that you certainly don't need and won't know what to do with. Continue reading

What Were You Thinking When You Posted That Video?

I am constantly amazed how really smart attorneys create DIY video and post it to YouTube without bothering to edit it, play it first before uploading or having a trusted friend give them honest feedback about the video. Continue reading

The Power of An Interview

David Lesch, a fellow Trial Lawyer in the Bronx asked me to come onto his show called Today's Verdict to talk about a book I wrote called "Beyond the ER Doors." Getting free publicity is one of the best ways to get yourself known and get recognized. Continue reading

Why You Should Hire That Film Student to Shoot Your Video

There's only one reason to hire that film student to shoot your lawyer video: You want to save money. You think that anybody can press the record button. Continue reading

Why Your YouTube Video Stops Mid-Way and Starts Again

It's called buffering. 3 things will affect the playback speed of your video. 1. The type of connection you have with your broadband service provider. 2. How many people are accessing that particular video at that moment, and 3. Whether your video is high definition or standard definition Continue reading

It’s Here! New Nov 11′ Newsletter

Lawyers Video Studio Nov 2011 Newsletter

Can’t wait to get your hardcopy edition of our brand new November 2011 edition of the Lawyers Video Studio newsletter? No problem. You can get it immediately simply by clicking the link below.

In this month’s Lawyers Video Studio newsletter you’ll learn the power of the mastermind group. If you’re not familiar with the term, you need to read the newsletter to understand how it can help you with your business and your life. You read about some incredible people changed my life. Find out which legal marketing seminar I went to recently where I critiqued 10 lawyer videos.

Come join me this month as you explore what’s happening here in the Lawyers Video Studio. The link for the Lawyers Video Studio Nov. 11′ newsletter is right here.

“You’re Not a Law Firm; You’re a Marketing Firm that Happens to Sell Legal Services

I was having lunch with a really smart guy and he said something remarkable. He was addressing another member of his marketing team and reminded her that we’re not “Just a law firm.” Continue reading

Should You Blog With Every Video?

If you want your videos to be found, you MUST blog with every video you put online. “Argh, another thing I have to do,” screams the over-worked attorney. “I just don’t have time to do one more thing to market my law practice.” Continue reading

Is That a “Lawyers Video Studio” Video?

We don’t put our name on your video. Our clients don’t announce that it’s a Lawyers Video Studio production. I don’t go usually go around telling people who our clients are. We operate stealthily in the background. Continue reading

Lawyer Video Marketing: Why Don’t We Brand Your Videos With Our Name?

Have you ever watched an attorney video and seen the company that created the video plaster their name prominently on the intro graphic? Maybe you’ve seen the video company’s name at the end of the video. Continue reading


The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman