Monthly Archives: October 2011

You Get Out What You Put In

It's that simple. It works for gardening. It works for financial investing. It works for projects, and importantly it works for your law practice. Continue reading

A Prime Lens and a Seagull at Jones Beach

I was at Jones beach with my family the other day and it was a slightly overcast cool fall day. I had taken my Canon T2i dSLR with me to the beach and instead of taking my camera bag, I decided to swap out my telephoto lens and use my prime lens. Continue reading

“WHO ARE YOU?” Asked the Online Viewer

Jane went online to look for legal information. You see, she has a problem. Her grandmother needs to go into a nursing home and Jane wanted to know whether Medicaid would take all of grandma’s assets. Continue reading


The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman