Monthly Archives: October 2011

An Interview with Mark Merenda;

Two weeks ago I had the opportunity to share the stage with a good friend of mine, Mark Merenda at a legal marketing seminar run by Pennsylvania personal injury attorney Chris Munley at a program called ATLAS Law marketing seminar. Continue reading

Attorney Marketing: Give It Away For Free

Lawyers are afraid to give away information unless they get paid for it. They're worried that they give away too much information for free and that their potential client will take that information and go handle their legal matter on their own. Continue reading

“3 Days to Success” with Attorney Dave Frees

I just participated in a mastermind group run by Pennsylvania Trusts & Estates lawyer Dave Frees. It was eye-opening. It was exciting. It was really cool. It was also held in Scottsdale, Arizona where it was 95 degrees during the day. Continue reading

Nude Snorkeling; Marketing Your Lawyer Video

You need to watch the video above to understand why the title “Nude Snorkeling” caught my eye. When you understand the psychology behind compelling and captivating headlines, you'll immediately recognize the significance of how you can use that style of marketing to stand out from the crowd and to capture your viewers attention. Continue reading

Lawyer Marketing: I’ll Have That Chicken Panini

The first thing I do is start with an idea. I will be reading the newspaper; reading the New York law journal; or maybe reading an online story about a medical malpractice case. Or, I may have just finished evaluating a case that I see frequently, such as a failure to recognize an intra-operative injury. Continue reading

Attorney Video and the iPhone 4S

Did you know you can attach a telephoto zoom lens to your iPhone? It's true. There's some contraption that gets attached to be outside of your iPhone that makes it look totally bizarre. The problem? You now need a tripod to hold your camera steady. Continue reading

How Long Do People Watch Your Video?

Does it matter if a viewer spent only 30 seconds watching your 4 minute video? Does it make a difference if they watch only 3:50 mins of your 4 minute video? What if your viewership drops off midway thru the video? What does it mean? The short answer is...IT MATTERS. The longer answer is...IT MATTERS. Continue reading

Lawyer Marketing: Why Do Clients Hire You?

Have you ever wondered why someone hires you? If you haven't, I suggest you start thinking about it now. The reason is that your competitor was just retained by a client who was looking for your exact services. Pay attention to the process by which someone hires you and you will have a better understanding when they don't. Continue reading

Video Marketing Solutions for Lawyers

My partner Harry keeps reminding me that we're not 'just another video production company'. I tell him that "I know that." In fact, we're not a video production company at all. In case you were wondering, we're not: a group of video guys with equipment who know how to shoot video, Continue reading

Lawyer Marketing: How To Hire a Video Production Company

It's simple really. Just do a google search for video production companies. Better yet- you don't even need to do that. Instead, go to the local high school or college and get a film student to shoot your video. Tell them to bring their Flip cam, or iPhone4 or camcorder. Forget the lights. You'll use whatever is in your office. Continue reading


Gerry, We were so happy to finally meet you. We thought that we knew a thing or two about using video in our law practice until we discovered you.
You are the man. Meeting you last week prompted us to completely rethink our video strategy AND we decided that we weren’t doing nearly enough. You light a fire under our butts!
We are now back in Seattle and refocusing and redoubling our video marketing efforts! Thanks Gerry!

Chris & Mischelle Davis
Davis Law Group, P. S.