Monthly Archives: August 2011

How Do You Choose a Microphone For Your Video?

In this excellent video, Izzy Hyman explains in details the differences between a handheld microphone, a lavalier mic and a shotgun mic. By the time you're done watching this, you'll have a great understanding of different available microphones to shoot your educational attorney video. Continue reading

How to Melt Down Your Video Camera

Have you ever been driving a car and had the engine overheat? Have you ever had to pull over your car to put coolant into your engine because it was overheating? I never thought the same thing could apply to a video camera. I was wrong. Continue reading

YES! I Made The Law Journal!

# To be accurate, an article I wrote was included in a law journal article published by a law school. # To be more accurate, I made the Cardozo Arts and Entertainment Journal, written by Ebony Nicholas (Volume 28, Issue 2). # To be even more accurate, out of 28 pages of legalese and legal citations, I was footnote number 70 (out of 158 footnotes). Hooray! (We all know how important those footnotes can be :-) Continue reading

Lawyer Marketing: An Ad You Must See

I opened my copy of the Legal Marketing Association magazine called Strategies. On the inside front cover was this full page ad from a website design company that was touting many honor awards they received from the Legal Marketing Association. Continue reading


I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys