Monthly Archives: August 2011

How Do You Choose a Microphone For Your Video?

In this excellent video, Izzy Hyman explains in details the differences between a handheld microphone, a lavalier mic and a shotgun mic. By the time you're done watching this, you'll have a great understanding of different available microphones to shoot your educational attorney video. Continue reading

How to Melt Down Your Video Camera

Have you ever been driving a car and had the engine overheat? Have you ever had to pull over your car to put coolant into your engine because it was overheating? I never thought the same thing could apply to a video camera. I was wrong. Continue reading

YES! I Made The Law Journal!

# To be accurate, an article I wrote was included in a law journal article published by a law school. # To be more accurate, I made the Cardozo Arts and Entertainment Journal, written by Ebony Nicholas (Volume 28, Issue 2). # To be even more accurate, out of 28 pages of legalese and legal citations, I was footnote number 70 (out of 158 footnotes). Hooray! (We all know how important those footnotes can be :-) Continue reading

Lawyer Marketing: An Ad You Must See

I opened my copy of the Legal Marketing Association magazine called Strategies. On the inside front cover was this full page ad from a website design company that was touting many honor awards they received from the Legal Marketing Association. Continue reading


The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman