Monthly Archives: July 2011

Lawyer Marketing: How Do You Stand Out From the crowd?

If you use TV, unless first you are spending hundreds of thousands of dollars ask yourself how you could possibly compete against the giants in your field? Do you really believe that your one little 30 second TV ad that runs only a few times a week on different stations is going to differentiate you from the mega-law firms who spend millions a year and saturate the TV markets? Continue reading

Lawyers: Who Are You Using to Shoot Your Video?

Are you using a high school kid? Are you using a film student? Maybe you’re using a grad school student? Maybe it’s an intern or a secretary in your office. That’s great. You’re showing them the inside ropes of how marketing works. Continue reading

Lawyer Marketing: How Did We Do It Before the Internet?

Attorneys used to market their law firms by physically showing up at networking events, handing out their cards and meeting new people. They would have to use methods we’d now consider to be “offline” methods including the yellow pages, billboards, classifieds, newspaper display ads Continue reading

Lawyers: Still Using Carbon Paper or Manual Typewriters?

For those of you too young to know what carbon paper is, every time you put the initials “cc" that means carbon copy. Where did that come from? Many years ago before there were copying machines, lawyers had to insert a piece of carbon paper in between two sheets of paper. Continue reading

Lawyers: What Are You Doing to Get More High-Value Cases?

Most attorneys don't even think of what they are doing to generate high-value cases. Instead, they go from case to case thankful that cases continue to come in the door without giving much thought to what type of cases they are and why they continue to get the same types of cases over and over again. Continue reading

Zappos Has 60,000 of Them. How Many Do You Have?

I'm talking about the number of videos Zappos created this past year alone. 60,000. They predict that next year they'll have 100,000 videos online to market their products. Continue reading

Lawyer Marketing: How Much Will It Cost You Not To Do Video?

You know that video is the future. You know your consumers want and need information. You know you can do it. You’re technologically savvy. You have to tools and video equipment. Continue reading

3 Reasons I Refuse to Compete on Price

Lawyers who compete on price simply become a commodity and encourage shoppers looking for the lowest price attorney. A consumer looking for the lowest price attorney doesn't care about the value the attorney provides. They simply believe that every attorney provides the same service and therefore, why should they pay more when many other attorneys can charge less to accomplish the same thing. Continue reading

Battle Call: The Online Video Lawyer v. The Billboard Lawyer

In today's fight card we see the billboard lawyer pitted against the online video lawyer. In the highway corner is the billboard lawyer. He's smiling. He's looking serious. Continue reading

The Battle Is On: Online Directory Lawyer v. Online Video Lawyer

In today's match-up we have the lawyer who uses online directories to market himself and his law firm. That lawyer is up against the Online video lawyer. Who's going to win this round? Continue reading


Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way

D. J. Banovitz
D. J. Banovitz, Attorney at Law