Monthly Archives: June 2011

Video is a Force Multiplier

What is a "Force Multiplier?" It is something that leverages a good thing and increases the effectiveness and usefulness of that thing. "What the heck am I talking about?" Continue reading

DIY or Total Done-For-You Video Marketing Program

Are you the type of person who likes to fix your car for two weeks after it breaks down on the highway and tow it to your home, put it up on blocks and work on it every day after work? Or are you the type of person who would rather just call the mechanic to tow your car to the garage and have it fixed the next day? Continue reading

Content, Not Technology, Converts Viewers to Callers

If you're like me, you like seeing the next and newest shiny object to help improve your life and your business. New models of computers, cameras and video equipment come out all the time. What was hyped technology today will be an “old model” by next year. Continue reading

Carolyn Elefant Interviews Gerry Oginski via Skype

Why Lawyers Should Use Video from Carolyn Elefant on Vimeo. I love giving interviews when I have time. Importantly, I try very hard not to talk about myself. In fact, if at all possible, I stay away from anything about me at all. Why? Continue reading

**Google Video is Over**

If you have videos hosted by Google Video, you must have gotten that terminal email letting you know that Google Video is gone. Kaput. Over. Done. They stopped accepting videos two years ago. However, they continued to host the videos that had been uploaded. Well, that's over too. Now, they're simply ending Google Video. Finished. Continue reading

TV Ad Lawyer v. Online Video Lawyer- Part 6

Six years ago, when YouTube was a nascent and fledgling website, nobody knew what to make of this site. Nobody had any idea what 'user-generated-video' would be used for. Some enterprising advertising companies figured that since they already had lawyer commercials 'in the can', what harm could happen by throwing it up onto this new website called Youtube? Continue reading

Lawyer Marketing: TV Ads v. Online Video- Part 5

The TV ad lawyer must pitch his services in the span of only 30 seconds. He does not have the opportunity to educate his online viewer. He must convince his online viewer to pick up the phone and call him after only 15 or 20 seconds. Continue reading

Lawyer Marketing: TV Ads v. Online Video- Part 4

"Welcome back. It's Gerry Oginski, Founder of the Lawyers Video Studio, and in today's ongoing battle I explore more details between the two sluggers in this huge match-up. Let's go to our roving reporter for the tale of the tape..." Continue reading

Lawyer Marketing: TV Ads v. Online Video- Part 3

In today's article we explore PRODUCTION When shooting a TV commercial, an attorney typically has two choices: (1) Go to a TV studio or (2) Have a video production crew come to their office A TV studio is a controlled environment where the team can control all aspects of audio, lighting and video quality. A green screen is often used. The attorney's office is different and the first thing that needs to be evaluated is where the commercial will be shot within the office. Audio concerns arise; heating, ventilation and air conditioning are an audio perfectionist's nightmare. Continue reading

Lawyer Marketing: TV Ads v. Online Video- Part 2

The TV lawyer knows he wants a commercial that tells the world he's experienced and has the ability to handle certain types of cases. He must rely on the TV producer to help him create a script that highlights the purpose of the ad, shows viewers they can do the job and then give a call to action which tells a viewer what they should do next. Continue reading


The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman