Monthly Archives: February 2011

“I don’t give referring attorneys anything,” she said.

I went to dinner last night with some very dear friends that we see once a year. He's a doctor and she's a trusts and estates attorney. She's a solo who works out of her home after having worked for many years in a large law firm. Being the marketing student that I am, I asked her where she gets her cases from and what type of marketing she does. She replied that the work she gets is entirely from referrals. That's a good position to be in. I then asked what she does to thank those referring attorneys. "Nothing," she answered. Continue reading

Should You Use your iPhone to Shoot Attorney Video?

The iPhone4 has hi-definition video capability. That doesn't mean you should use it to shoot your attorney video. Watch the video to learn why. Continue reading

Harsh Comments Are Great For Your Video

Many people believe that if a consumer leaves a bad review on their website, they should immediately remove it so other online visitors don't see it. I totally disagree. Think about why you created a website to begin with; to put information online to let viewers see who you are and what you have to offer. Think about why social networking is so popular today. We have instant communication with Facebook, Twitter and LinkedIn. If you think about why social networking is so popular you'd understand it's because people are having conversations with each other about their lives, products and services. Continue reading

Testimonials

Gerry, I want to thank you, you’ve helped me – not just to use video that actually converts and gets me what I want from the video that I use on the web. You have consistently delivered information to very smart, very savvy businesspeople – lawyers and professionals – that they just rave about and that they are going to start implementing in the next couple days to radically change and transform how they deliver the value to clients and how they get paid for it. Gerry, thank you! Fantastic!

David Frees
Unruh, Turner, Burke & Frees