Monthly Archives: February 2011

“Hurry Up and Find Me!”

That's what a lot of lawyers think when the create content and put it online. They are hoping that a viewer finds their content and calls them immediately. Lawyers are just as impatient as everybody else. They want results, and they want them now. Many attorneys believe that the moment they create the video and put it on YouTube, that the phone will start ringing nonstop. That is wishful thinking. That's all it is. That's only the first step in your journey to convert an online viewer into a caller. Continue reading

The Most Amazing Video Shoot

I felt like a kid in a candy store all day today. I was shooting video in a professional green screen studio that was the size of an aircraft hangar. The walls were green; the floor was green; the side walls were covered in sound-deadening material. The 20 foot ceiling was coated in black paint, and there were banks of professional soft lights throughout the studio. I was impressed. I never use green screen to shoot my own videos, for a variety of reasons and I never shoot in a studio. Today was different. I was in Florida creating multiple series of videos for the Lawyers Video Studio. This was so cool. Continue reading

A Bizarre Email

I received an unsolicited email the other day from someone who was peddling this product that you can see to the left. See the message that came with this image: "Hi Mr Oginski: If You! Be the Judge is the marketing catalyst you’ve been looking for, don’t hesitate to call for more information. Regards, ..." I have no idea what this meant and I had no interest in clicking on this unsolicited e-mail. Instead, I wrote back to the person who sent it to me asking one question: “Why?" That question I wanted addressed was “Why should I click on this e-mail?” What is it about your product or service that would compel me to be interested in your offering? The reply I received was bizarre... Continue reading

Lawyers: Why Would You Want a Custom Video Channel?

When we think of video channels, the first thing to come to mind is YouTube and one's ability to create a personal 'video channel'. Sounds like something cool, right? A place to put all your videos so someone could watch all your stuff without going elsewhere. Not a bad thought, but then again, not exactly an ideal solution. YouTube is the 2nd most popular search engine today. That's an incredible feat for a company that's been around only for five plus years. However... Continue reading

P90X Gets You Pumped!

Have you ever woken up in the morning, looked out the window and just wanted to go back to bed? Have you ever sat in your office with a pile of papers in your inbox that just have to be done but you have no desire or inclination to get to it? Have you seen those fitness gurus on TV who promote their great products but you just don't feel like making the effort to do all that work to get the results that they talk about? Continue reading

A Car Dealer’s Cheesy Thank You

When we were younger, we were taught to be polite and say “Thank you.” It's a kind gesture; an acknowledgment that you went out of your way to do something nice. A few years ago I saw an assistant store manager use the power of a 'thank you' in a remarkable way. My wife had gone into a Brighton store (handbag and accessories) and made some purchases. A few days later, upon our return from vacation, my wife was greeted with a beautiful, hand-written, detailed thank you from the assistant store manager. I was shocked. Continue reading

New-Lawyers Video Studio Feb. 11′ Newsletter

Here's what you'll find in this month's new February 2011 Lawyers Video Studio newsletter: * Read about a really smart law firm and their partners who created 50 videos to market their law firm * Learn about the back story of Gerry's success kit * Where in the world is Gerry shooting video this month? * Meet new Lawyers Video Studio members * See how many videos we created in January and February * Look behind the scenes during Gerry's own video shoot in Florida Continue reading

Why Do Lawyers Advertise?

For the same reason that everyone else advertises. You want to be noticed. You want people who need your services to recognize that you have information to offer. Question: If all lawyers advertise, then how can a consumer make an educated decision about which lawyer is right for them? Answer: The reason a consumer would look for an attorney who advertises is because they don't know an attorney. Nor do they know someone who can refer them to a trusted attorney. Instead, they resort to attorneys who advertise. Continue reading

Should you use Skype to communicate with your clients?

Skype is an online instant video service that allows you to have two-way visual communications with other users who also use Skype. All you need is a webcam and microphone and simply download a little applet and create a free account. It's almost like instant messaging but with video. Depending upon the speed of your internet connection and your recipient's connection, the quality of your video can range from highly pixelated to sluggish to delayed audio/video mismatch to good video and audio. When all works well, you can get pretty clear audio and video that conveys more than text ever could. Before jumping in to use Skype to talk to your clients and potential clients, you need to have a firm grasp of what your clients expect of you and how they expected you to appear. Are they more concerned with your message, or are they more concerned with the appearance of the message? This is a very significant question and unless you can answer it clearly you may risk alienating the people you are trying to communicate with. Continue reading

Attorneys: Should you create a video bio?

There's a lot of noise going on in the chat rooms on LinkedIn and some legal marketing sites debating the merits creating an attorney video bio. Big law firms are eager to get their attorneys to create a video biography about their credentials; who they are and where they came from. The midsize firms tend to position themselves on both sides of the fence and the solo practitioners see a video biography as totally useless. So Mr. or Mrs. Attorney; Which side of the fence are you more closely aligned with? Do you feel that having a video resume on your website is useful? Or are you closer to the solo practitioners who feel that nobody will watch a video that talks about yourself? Continue reading

Testimonials

Gerry, We were so happy to finally meet you. We thought that we knew a thing or two about using video in our law practice until we discovered you.
You are the man. Meeting you last week prompted us to completely rethink our video strategy AND we decided that we weren’t doing nearly enough. You light a fire under our butts!
We are now back in Seattle and refocusing and redoubling our video marketing efforts! Thanks Gerry!

Chris & Mischelle Davis
Davis Law Group, P. S.