You advertise, right?
You use TV, radio, newspaper ads, display ads, classified ads. You hold seminars and you develop a large referral base. Yet for some reason, you struggle to get those large, high value cases? Why is that?
Many times I have been in the lawyers lounge in Court and hear attorneys complaining. What's their complaint? “If only I had a few million-dollar cases, then I would be on easy street.” Then they conveniently point to very successful law firms who appear to get these multimillion dollar cases out of thin air and look upon them with jealousy.
If only they learned to figure out why those cases are attracted to those particular law firms like flies on a flytrap. Continue reading