2011 Year End Review of 19 Must-Read Books

Gerry Oginski during a break at Chris Munley's ATLAS Lawyer Marketing Seminar

Here is my list of books I read this past year that fall into the category of “Must-Read” books. I highly recommend each one. Reading these books will make you a better entrepreneur, business owner, marketer and better person searching for financial independence. Here we go:

  1. The Richest Man in Babylon, by George Clason (stories from thousands of years ago will lead you to financial freedom)
  2. What the Dog Saw by Malcolm Gladwell
  3. No B.S. Business Success in the New Economy by Dan Kennedy
  4. The Ultimate Sales Machine by Chet Holmes (I gave this as holiday gifts last year…it’s that powerful)
  5. The Fastest Way to Higher Profits by Jim Palmer (the Newsletter Guru)
  6. Pure Drivel by Steve Martin (Comedy)
  7. Fighting Strategy by Tom Schlesinger (Martial Arts)
  8. Integration Marketing by Mark Joyner
  9. How to Sell Anything to Anybody by Joe Girard (some great tips in here)
  10. How Full is Your Bucket by Tom Rath and Donald Clifton
  11. Start With Why by Simon Sinek
  12. Make ‘Em Laugh & Take Their Money by Dan Kennedy
  13. Our Iceberg is Melting (one of my all time favorites) by John Kotter
  14. Stick Like Glue by Jim Palmer
  15. The One Minute Manager (another favorite of mine) by Ken Blanchard
  16. Plan For Success by Lawrence Keller (I authored a chapter in this book)
  17. Sway by Ori Brafman
  18. Outliers by Malcolm Gladwell
  19. How to Pitch Anything by Oren Klaff (an awesome book about the psychology of persuasion. Highly recommended)

I guarantee that if you read these books you will become a better marketer; you will see your businesses and lives in a totally different light that will encourage you, inspire you and drive you to succeed in everything you want. Read these books, then apply the strategies you have learned.

To your continued success! It is my desire that 2012 be successful, prosperous and joyful for you and your families.

Best regards,


Tweet about this on Twitter

5 Responses to 2011 Year End Review of 19 Must-Read Books

  • Kevin Foley says:

    19 books? Is there any significance to 19 and not 20? Maybe a marketing message I’m not seeing?

    Thanks for the list… my wife will be able to finish her Christmas shopping.

  • Hi Kevin,
    Actually, there were many more books that I read this year. Only 19 of them made the list. I had not even given any thought to the number 19 versus 20. Thanks for recognizing that subtle distinction.

  • Barry Doyle says:

    Thanks, Gerry! The No BS Business Success book was really great. Interesting list, some had been on my to-do list for a little while, but also some I hadn’t heard of. Time to visit Amazon!

  • JJ says:

    Which are your top three?

  • 1. Richest Man in Babylon
    2. How to Pitch Anything (really cool book)
    3. Our Iceberg is Melting (another really neat book w/ lots of useful info)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC