Monthly Archives: November 2010

Your Clients Expect To See You On Video

It's true. With the prevalence of YouTube and social media, your clients now expect to see you on video. How do you think that will make a prospective client feel when they come to your website and there's no video of you explaining to your viewer how you can help solve their legal problems? In three years, Google expects that 80-85% of all content online will be video based. If true, how do you set yourself apart from all of your competition? What makes you different from every single lawyer who does the same type of work they do? Do you know the answer? I'll give you a hint: (It's educational video.) Continue reading

The Most Important Part of Video

Dave Kaminski, of Web Video University talks about something I often talk about. The message is the most important thing. Focus on that to convert your online viewers into callers. Continue reading

How many people called you after watching your last video?

For lawyers who worry about the number of views they get on YouTube, here is some useful information: I don't care about the number of views I get on any of my videos. I don't care about the length of time a viewer watches my videos. I don't care what webpage a viewer read that brought them to my video. Nor do I care where a viewer went after watching my video. The the only thing I want to know is... Continue reading

Want to Know What It’s Like Shooting Video in the Lawyer’s Video Studio?

Listen in as a really smart attorney tells us what it was like during his video shoot with me. Brent Adams, a Raleigh, North Carolina personal injury attorney describes his experience shooting an entire day of video in the Lawyer's Video Studio. Listen in to hear what he has to say. It's worth your time. Continue reading

Do You Get Results From Your Marketing?

What is your ROI? (Return on investment) If I asked you right now whether you are getting the best bang for your buck with your current marketing, what would you say? Would you know exactly how much money you are spending on your marketing campaigns? Dan Kennedy and Bill Glazer always point out that successful marketers know exactly what their ROI is for every marketing campaign. Obviously, some types of branding defy an ability to accurately determine whether you are getting good value for your money. The brand awareness method of marketing has its place, but it is difficult to track your return on investment. Continue reading

Do You Want to be a Videographer? A Video Editor? A Video Distibutor?

If I were someone who had never created video before and I was inundated with all these video experts and gurus online telling me how easy it is create video to market my practice, I would be confused beyond belief. I know plenty of “experts” who claim that by using a flip camera or a Kodak Zi8 or your WebCam you can create professional looking video that will get potential clients to call. They promise how easy it is by simply pressing the record button and then pushing the "Upload to YouTube" button in order to generate those calls. Those same experts tell you that you don't need professional lights since you can use something in your home or you can make your own for a few dollars. Continue reading

Learn How One Video Resulted in a Settlement of $395,000

Most lawyers don't understand the benefit of using social media to market themselves online. When you say the words “social media,” most people naturally think of Facebook, Twitter and LinkedIn. Facebook is the 800 pound gorilla leading the way with social interactions. "You like me. I like you, and everybody likes each other. We're all friends. Isn't that nice?” Want to know what is king of all social media? The answer is video. Continue reading

Anatomy of a Video Shoot with the Lawyers Video Studio

An amazing video shoot today with Ohio personal injury and divorce attorney Jack Carney-DeBord. I flew to Ohio last night, together with my production manager, Harry Brockman, so we could begin shooting video early this morning October 18, 2010. We had breakfast together and mapped out our strategy for the day. Our drive to Jack’s office was only nine minutes and I was pleasantly surprised that he was there early and ready to start. Harry immediately started unpacking all the video equipment that we had pre-shipped directly to Jack’s office. The hi-definition video camera... Continue reading

What Type of Person Hires an Attorney After Seeing His Online Video?

Let's see... A person in need of legal help who does not know an attorney. A person who does not know a friend or relative who knows an attorney. A person who has never had a legal problem before. Question: What type of person chooses a lawyer the way they choose their plumber, by going to the yellow pages and picking the biggest ad in the book believing that they must be better than the other lawyers because they have a bigger ad? Answer: Continue reading

Attention All Lawyers: Guest Blog Posts Wanted

Do you have what it takes to write a great blog post? Do you fancy yourself as a savvy internet marketer? If so, I'm looking for the best attorney marketers online. I'm looking for lawyers who know how to market themselves and have done so successfully. I'm looking for attorneys to write guest blog posts to gain exposure with their expertise and to show other attorneys how to market their practices online. Continue reading


I think we shot at least 50 videos in one day, which to me was amazing. That was probably the thing I was most nervous about when you said we were going to shoot 50 videos, I thought we would be here until midnight and it’s well short of midnight when we finished. So I’m really pleased with the amount of work that we got done in one day.
I would say call Gerry. He’ll spend the time with you on the phone to talk to you about what he does. It’s not a hard sell.

Stephen Hamilton
Law Office of Stephen Hamilton