Lawyers have difficulty seeing the difference. They are so ingrained at watching commercials that have no inherent value except to put a company's name into the ether that when they decide they want to create video, they say "I want what they have." The only problem is that what they've been watching is branding an image or a company.
Here's what I mean. When you watch a commercial for McDonalds, the commercial doesn't say, come down to our restaurant at 52 Main Street and get a happy meal. Rather, it talks about the company in general. When Nike runs an ad for a new sneaker, they don't say "Pick up your new sneakers at our megastore in Times Square in Manhattan. They just want you to know about their new sneaker. Continue reading