Monthly Archives: October 2010

The Difference Between Branding & Marketing

Lawyers have difficulty seeing the difference. They are so ingrained at watching commercials that have no inherent value except to put a company's name into the ether that when they decide they want to create video, they say "I want what they have." The only problem is that what they've been watching is branding an image or a company. Here's what I mean. When you watch a commercial for McDonalds, the commercial doesn't say, come down to our restaurant at 52 Main Street and get a happy meal. Rather, it talks about the company in general. When Nike runs an ad for a new sneaker, they don't say "Pick up your new sneakers at our megastore in Times Square in Manhattan. They just want you to know about their new sneaker. Continue reading

Napoleon Hill Reveals the Secrets of Success

If you don't know who Napoleon Hill is, I recommend that you run to the nearest bookstore or click over to and pick up a copy of “Think and Grow Rich” by Napoleon Hill. This book is one of the preeminent books on business success in the country. This black-and-white video clip, which clearly is an adaptation of film is fascinating from a number of different perspectives. Just look at how he introduces the viewer when he invites you in for a chat. Then focus on the content. Continue reading


The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman