Monthly Archives: October 2010

Guidelines For Creating Attorney Video; 7 Rules You Must Follow

I just finished reading the ABA ethical opinion for Lawyer Websites. You can read this fascinating opinion at 2:00 a.m. when you cannot sleep. Click here to read it. Thanks to attorney Susan Cartier-Liebel, Founder of SoloPracticeUniversity.com for pointing this out. I'll boil it down for you in a nutshell: Continue reading

What Are Your Video Metrics and Should You Care?

Some lawyers want to know how many views my videos get. Others want to know how they will know who is watching their videos; how much of the videos are watched and when the video is seen. What these lawyers fail to recognize is that the number of views your videos generate are meaningless if the video fails to convert your viewer to a caller. Continue reading

Content? What’s That?

Legal marketing expert Dave Lorenzo asked me to create a video for his large group of followers about content. This happens to be the most crucial and important part of creating attorney video. If your content is no good, your viewers will never click on your video, they will never watch it in its entirety, and will never convert to a caller. You can learn all of this by trial and error, or you can learn from someone who has experienced this firsthand and figured out the best ways to get viewers to call. Watch the video to learn more about content. Continue reading

How Do You Know You’re Ready For Video?

Some attorneys will just know. Others will wait and watch what their colleagues are doing. Still others will never get around to picking their heads up from their work to wonder what all the fuss is about. Which lawyer will you be? I believe there are three kinds of lawyers. I happen to have been all three at different times in my legal career. * The workhorse * The rainmaker * The marketer The workhorse is typically an attorney who... Continue reading

Attorneys: Seize The Moment-Using Video

Have you taken advantage of the opportunities you have today? Have you lived your life with passion? My good friend Rob Anspach advocates living your life with passion and by doing so it will make you wildly successful. I agree with him. What are you going to do today that is different than yesterday that will change your practice and your life? If you can't answer that question, you need to re-think where you're going and what you want from your law practice and your life. Continue reading

Why You Shouldn’t Use a dSLR to Shoot a Soccer Game

I love my Canon T2i dSLR. The quality of the photos are stunning. 18 megapixels. Focusing has 9 imaging points. It takes 3.7 frames/second with rapid shooting. The manual functions make taking pictures in all types of lighting a breeze and lets you get creative too. I have a zoom lens attached to my camera in the picture in this post. I often use it to take action photos of my kids on the soccer field. At today's soccer game, I didn't have my video camera and instead of going back to my office to pick it up, thought I'd try my dSLR to shoot fast-action video today. Continue reading

Using a DSLR for Attorney Video

Canon T2i dSLR

Today’s guest post is from Jim Folliard the video expert at Fairfax Video Studios in Fairfax, Virginia. I asked Jim to explain some of the pros and cons of using a DSLR to create your own video.

DSLR cameras are becoming more and more popular and there are some reasons why, first, you can shoot photos and video, you can change lenses and footage is stored on a common SD card.  Lets talk about the pros and cons of video on these cameras.  The footage is so stunning from a $1500 camera such as the Canon 7D and the Nikon D300S that shows like Saturday Night Live and movie producers are using these cameras to produce their imagery.  Just go to YouTube and search Canon 7D and you will see the visuals.  The ability for these cameras to handle low light is spectacular and often you will not need to use expensive video lights to achieve a beautiful shot. With that said, there are still a lot of cons.  These cameras are hard to focus.  The focus is so fine that if you are not focused properly on the subject it might be blurry.  The view finder… Continue reading

4 Steps To Create Great Attorney Video

1. Start with an idea 2. Figure out why someone would want to learn the information you have 3. Create an interesting story using that information 4. Edit your story, then edit again That's it. A simple little four step plan to create great video. You might be disappointed if I just stopped there, right? Well, I almost did, but I knew I'd get replies like "What was that?" "You didn't finish..." "You didn't tell me anything I didn't know..." "I don't understand...use a real example." Ok, here's a real example. Continue reading

Video Marketing for Lawyers: Are You In The Zone?

Not the parking zone, not the end zone; I'm talking about "the zone." The zone is where you get this clarity and recognize you need to do something different to help market your practice. I was on the phone on a conference call with an attorney in Florida. A mutual friend of ours wanted to introduce me to let them know about attorney video and how it's so useful to market their law practice. This attorney told me that he and his firm do absolutely no advertising at all. No yellow pages, no TV ads, no display ads, no billboards, no radio campaign, no classifieds, nada, nothing. Instead, they get all of their cases by word of mouth referrals. What amazed me is that it didn't sound like he and his firm were interested in pursuing other sources of revenue through the use of social media or video marketing for attorneys. Rather, they had to turn away a good portion of the cases they were sent because they had so much work. That's a great position to be in, and one that every attorney and law firm would envy. Although the attorney recognized how useful and beneficial creating video is, it sounded as if his firm was totally content to continue getting cases the way they always have. Continue reading

Do You Really Need Video on Your Website?

No you don't. You don't need content either. Nor do you need blog posts or articles or FAQ's or useful information that your prospective clients need to know. Think about why you created a website. Was it because you heard that websites are all the rage and if you don't have a website to market yourself online you'd be considered a dinosaur? Peer pressure is a big motivator. If everyone you speak to is creating a website and you're not, you feel left out. You think they know something you don't. You worry that they're getting the jump on you and that you'll lose your marketing edge to your colleague/competitors. Continue reading

Testimonials

I have been answering the same questions over and over for 18 years and I wanted the opportunity to get those answers into video and onto my website. When I did my research, I looked on the Web, I talked to other attorneys, there was one man who I thought could do the job and that was Gerry Oginski. If you’re considering improving your business, and want to use the tool of video, this is a great place to start.

Jack Carney-DeBord
Jack's Law Office