Not the parking zone, not the end zone; I'm talking about "the zone."
The zone is where you get this clarity and recognize you need to do something different to help market your practice. I was on the phone on a conference call with an attorney in Florida. A mutual friend of ours wanted to introduce me to let them know about attorney video and how it's so useful to market their law practice. This attorney told me that he and his firm do absolutely no advertising at all. No yellow pages, no TV ads, no display ads, no billboards, no radio campaign, no classifieds, nada, nothing.
Instead, they get all of their cases by word of mouth referrals. What amazed me is that it didn't sound like he and his firm were interested in pursuing other sources of revenue through the use of social media or video marketing for attorneys. Rather, they had to turn away a good portion of the cases they were sent because they had so much work.
That's a great position to be in, and one that every attorney and law firm would envy. Although the attorney recognized how useful and beneficial creating video is, it sounded as if his firm was totally content to continue getting cases the way they always have. Continue reading