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You’ve made a conscious decision that you need to create video to market your law practice. There’s a lot of stuff on the web by various “experts” who tell you that it’s easy. They tell you it’s hard. They tell you it’s easy as long as you buy my stuff to do it. They tell you it’s easy provided you follow my hundreds of steps to create quality video, and more.
The problem with most of these so-called experts is that they don’t really tell you how “easy” this really is. In fact, it’s not easy at all and here’s why.
You need the technical know-how and YOU NEED TO KNOW WHAT CONTENT TO CREATE THAT WILL GET A VIEWER TO CALL.
None of these “experts” tell you what to talk about. None of them explain the difference between what regular businesses put on video and what lawyers need to say in their video. If you only try to emulate what other successful lawyers create on video, I guarantee you will be missing pieces of the puzzle that will leave you wondering months later what you did wrong when nobody watches your video and you don’t understand why.
Here is a list of the pros and cons of creating video on your own to market your practice:
PROS
- You create something out of thin air
- It’s enlightening
- It’s satisfying
- It’s educational because you’re learning a skill
- It may cost you less money in the long run than if you hired an experienced video production company to create video for you, but it’s a tradeoff of your time
- It’s really satisfying when an online viewer calls you after watching a video that you created all on your own from scratch
CONS
- It’s very time consuming
- It’s very technical
- You need to learn all the secrets of creating great quality video
- You need to figure out what content to create
- You need to determine by trial and error what will convert an online viewer into a caller
- You need to learn:
- What video equipment to use
- What audio equipment to use
- What lighting equipment to use
- How to use each piece of equipment and the proper settings for each
- How to get the video footage off the camera and onto the computer
- How to use video editing software
- How to add lower third graphics
- How to color-correct your video
- How to tweak the audio
- How to edit
- How to render each video
- What settings to render the video in
- How to add transitions
- How to add music intros and exits
- How to create the proper format for different video sharing sites; .mp4, .mov, flash, quicktime
- How to compress the video to a size compatible with online video while still maintaining hi-quality, hi-definition video
- How to distribute your completed videos
- How to optimize your videos for the search engines
For those attorneys who are do-it-yourselfers, like me, I encourage you to learn how to create video. But, you need lots of time, energy and the desire to want to do this; all the while maintaining your full-time job of practicing and managing your law firm. For those lawyers who have no desire, time or inclination to learn any of this, then my total online video solution is perfect for you. In fact, I designed my program just for YOU.
Most attorneys don’t want to deal with marketing. Those that do, don’t want the hassle of becoming videographers, video producers and video editors and learning tedious and time-consuming skills that will take away time from what they’re really good at; practicing law. If you don’t wake up every morning and have ten new ideas about how you can create 10 video topics to help your online viewers choose you over your competitors, then don’t even start to learn how to do this. Focus instead on a video production company that does it all for you.
Ask yourself these questions:
- When your car breaks down, do you get under the car with your tools and fix it yourself?
- When there’s a leak in your roof, do you climb up a ladder and fix the roof yourself?
- If your watch breaks, do you get your jewelers tools and start cracking open the case to see what the problem is?
- If a huge tree limb breaks off and falls on your lawn, do you grab your chain saw and spend the next 5 hours cutting it up and dragging away the pieces?
If you like to do things yourself, great. However, is your time worth more to have an experienced video company do it all for you; is your time worth more practicing law, or is the time spent being a videographer going to generate more income for you?
A do-it-yourselfer may think it’s more cost-effective to create video yourself. I started off thinking that way too. I was totally wrong. Four years ago, I wish there was a video production company that offered everything that I do now so I wouldn’t have had to spend thousands of hours learning to create video by trial and error. I’d have eagerly paid someone a lot of money if there had been a company similar to the Lawyers Video Studio offering a total solution for lawyers.
If you’re on the cusp of trying to figure out whether to do this yourself or have an experienced video producer who is also a seasoned medical malpractice lawyer create your video then I encourage you to call me at 516-487-8207. I welcome your call.
To learn more about my total online video solution for attorneys, click here.
