Let’s say you own a watch company. You compete with Rolex, Breitling, Omega, Movado, Festina, Frederique Constant, Alpina, Citizen, Seiko among many others. How do you market your watches?
Don’t they all just tell time?
Don’t they all have an hour hand and a minute hand? (Assuming it’s not a digital watch).
Don’t they tell you time in a 12 hour period? Most have a date. Some have a day and date. Some are automatic winding; some are quartz and require a battery. Some use light to power their watches.
Some use rare metals like titanium; others use gold. Most are stainless steel. Some can go down to 5000 feet in the ocean, others are simply water resistant and never make it past the bathroom sink. Still others cannot go in any water at all. Of course there are many styles, models and colors to suit every interest. Most importantly, how do you set yourself apart from all your competitors if every one of these time-tellers does the same thing? Continue reading