Monthly Archives: August 2010

Lawyers Video Studio-Sept. 10′ Online Newsletter

In this month's newsletter, we welcome four new law firms to the Lawyers Video Studio. Learn how really smart attorneys are using video to market themselves today. Read about the newest law firms who recognize how important video is to market their law practice. Read about 4 different ways I've used video in the last few months to market my own practice. Find out why you don't want to be a videographer and learn all the technical mumbo-jumbo. Continue reading

Want to Get Motivated With Video? Learn How an 8 Year Old Takes Action

I’m on vacation with my family in St. Maarten, a beautiful Caribbean island. We were spending an afternoon at Pelican beach, a great little beach with a protected cove and crystal clear blue water. About 100 feet from shore, in really deep water, sat a square dock with a ladder. It’s used for sunbathers and brave swimmers who want to dive off of a dock in the middle of the ocean. Continue reading

Is Your Logo Good Enough?

Lawyers are trying all sorts of things to get themselves noticed. Many established law firms with older partners have been reluctant to utilize new technology to market themselves in today's brutal economic climate. I spoke to an attorney the other day who was very excited to tell me that his firm had just created a logo and now all of their business cards would have their logo on it. I was tempted to ask the attorney whether any clients failed to hire them in the past because they did not have a logo. Continue reading

Lawyer Video Marketing: 3 Keys To Success

Dave Kaminski talks about 3 Keys To Success With Web Video. He’s right on target with his mindset and I totally agree with him that worrying about what equipment to use is nowhere near as important as what to talk about and implement. Continue reading

18 Q’s To Ask Yourself Before You Press ‘Record’

Excellent. I congratulate you for having the desire to create your own attorney video. However, having the desire and implementing it, are two totally different things. Before running out to purchase all your video equipment and signing up for video editing classes and reading all those books (including mine, "How Really Smart Lawyers Are Using Video On The Web To Get More Clients") to start creating video, ask yourself these questions: Continue reading

Should Driving While Videotaping be Outlawed?

I just don't get it. I know that our blackberries, iPhones and smart phones encroach upon our personal lives. People use their mobile devices anywhere and everywhere they go. It is not uncommon to see a man standing at the urinal holding his Blackberry checking his e-mail. (Yes, I have seen this.) Continue reading

Cross Examination Ruins Expert's Credibility; NY Medical Malpractice Lawyer Explains

You know the saying “you just had to be there?” In this video I show you two things that happened during a recent cross examination of a medical expert in a trial I recently handled. These two things destroyed the doctor's credibility even though he had excellent credentials and was a very experienced witness. Watch the video to learn what happened. Continue reading

Do You Have The Guts To Get Onto Video?

You think you have the guts to create attorney video? You think it's simply a matter of standing in front of the camera and pushing the red record button? You think it's as easy as pressing the 'upload' button directly to YouTube without editing? It might look easy when the professionals do it but I guarantee you that unless you have the desire, the time and inclination to learn how to do it really well, it's not easy. Continue reading

What's a Video Deposition? NY Medical Malpractice Lawyer Explains

Your treating doctor tells you that he cannot come in to trial since he will be away at the time of your trial. What do you do? Is there some way you can take the doctor's testimony to be used at trial? Watch the video to learn what a video deposition is and how it can be used at trial in New York. Continue reading

Lawyers: 10 Reasons You Must Get Onto Video Now

(1) Your potential clients expect you to be on video, (2) Consumers searching for an attorney want to see you and know who they are calling when they pick up the phone, (3) Viewers want to hear you and see that you sound intelligent... Read the blog post to learn the rest. Continue reading

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins