Monthly Archives: July 2010

How to Nickel and Dime Your Way to Client Hell

I learned a really valuable lesson today from a really nice hotel. I’m on vacation with my family in Grand Cayman in the Caribbean. We’re staying at the Westin Hotel which is a beautiful property. The hotel says you get a nice room for the price. Fair enough. When you check in, they tell you that you will have a mandatory $20 fee, per night, per room, for use of their gym, sauna and steam room, whether you use it or not. Ok. We have two rooms. Continue reading

Unrecognized Bone Infection Leads to Death-NY Medical Malpractice Lawyer Explains

Learn how a woman who had "routine" bunion surgery by a podiatrist was dead nine months later from post-operative wound complications that were never recognized or treated. Learn what osteomyelitis is. It's a bone infection. In this case, this woman's underlying bone infection was never recognized or treated. This was a preventable tragedy. Continue reading

Guaranteed Marketing Failures for Attorneys

# Let your yellow pages rep design your ad. Why? Because the same design group designed all of the attorney ads. These folks clearly never learned about direct response marketing and individualistic marketing. Most attorneys are finally realizing that the yellow pages are becoming less and less relevant today. # Create a newsletter and send it to your list... Continue reading

PROCRASTINATOR, REACTOR OR TAKE-ACTION ATTORNEY-Which type of lawyer are you?

THE REACTIONARY LAWYER Do you wait for things to happen and then react to them? Do you have too many cases where the best you can do is just put the fires out and simply react to everything your adversary does? THE PROCRASTINATOR Are you a procrastinator and wait till the last minute to get that legal brief into the court? Do you let time-sensitive matters sit on your desk until you absolutely must get it done? Do you wait till your client calls you and asks whether you did what you were supposed to do? Continue reading

Can You Get CLE Credits to Learn About Video Marketing?

What’s more important to you? Accumulating CLE credits or learning how to improve your bottom line and convert online viewers into callers? Don’t get me wrong. I like listening to boring CLE lectures as much as the next attorney. I'm required to rack up a certain number of CLE credits each year, just like you. I like having the same speakers talk about the same trial tactics seminars I’ve been listening to for more than 21 years. Don’t get me wrong...I’ve learned a lot from these attorneys. I’ve also gone to ‘marketing’ seminars put on by the bar associations with these same personal injury and medical malpractice lawyers. I honestly can say that I have not learned much there. I wish someone had instead directed me to Dan Kennedy and Bill Glazer (direct response marketers that teach other people how improve their bottom line). Continue reading

NY Medical Malpractice Lawyer solves the Medical Malpractice Problem

Medical malpractice is medical carelessness. We know it happens. Despite this fact doctors continue to point their fingers at lawyers for creating “frivolous” lawsuits. Lawyers point fingers at the doctors for incompetent care, and the doctor silently curses their medical malpractice insurance companies for charging them outrageous insurance premiums to pay for medical malpractice insurance. The undeniable problem is that the injured patient is stuck in the middle. Continue reading

3 Video Marketing Articles Attorneys Need to Read

1. Video Marketing Tip for Attorneys – Offer Honest, Useful Information This article appears in the online website REELSEO, an incredible resource for all things dealing with online video. I highly recommend subscribing to this site. If you want to learn all about the latest online video advances, then this is the site to get your information. Continue reading

The John Burns Effect

Do you know what the Ken Burns effect is? If you're a photo buff, you will. It's where your photo editing program magically takes a still photo and creates movement to make it appear as if it's a moving image. It's really cool to see during a slide show. Ok, now you know what a Ken Burns effect is, but what is the John Burns effect? I'm glad you asked. It's when a really smart attorney recognizes that... Continue reading

Looking for a lawyer who stands out from the crowd

Click on the link to read the ad (pdf file). Think you're different? Think you stand out from the crowd? Show me. I'm looking for an attorney who uses online marketing and video to set yourself apart from your competitors. Read the ad, and if that's you, drop me an email at gerry@lawyersvideostudio.com and show me how you're different from your competitors. Continue reading

Testimonials

I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys