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Do you know what the Ken Burns effect is? If you’re a photo buff, you will. It’s where your photo editing program magically takes a still photo and creates movement to make it appear as if it’s a moving image. It’s really cool to see during a slide show. Ok, now you know what a Ken Burns effect is, but what is the John Burns effect?
I’m glad you asked. It’s when a really smart attorney recognizes that the only person to create video for him is a veteran trial lawyer who’s also an experienced video producer. The John Burns effect is where a lawyer realizes that it’s so important to create video with a producer who ‘gets it’ that he (or she) is willing to fly across the entire country just to create their educational video. That’s the John Burns effect.
To give you an idea of who John Burns is, here’s a photo of him in the Lawyers Video Studio creating tons of useful content.
Attorney John Burns
We’re shooting video with a green chroma-key background. You can see the video camera and wireless microphone sitting on a tripod. Notice the lights all around him? Illumination is the key.
Once you recognize that your video producer is the key to creating compelling content, you too will understand the John Burns effect.
Thanks for taking the time to read my blog.
Gerry
