Monthly Archives: April 2010

Internet Marketing Success Story – Attorney Gerry Oginski

Kelly Spradley from Impirus legal websites just profiled all the work I do with creating videos, my websites and blogs. Pretty cool article. Take a look.

Have a great day!


Behind the scenes at Monday’s Attorney video shoot

In these photos, you see action behind-the-scenes as we create video for two energetic and smart law firms; Pyrros & Serres and Gacovino & Lake Associates. Continue reading

Lawyers’ Video Studio- April 2010 Newsletter Now Online

In this month's video studio newsletter it's all about two smart law firms creating really smart video. Take a's FREE! Continue reading

Protected: A Special Thank You To Great Legal Marketing and Foster Web Marketing Attorneys

There is no excerpt because this is a protected post.

Monday’s Attorney Video Shoot-Here’s How It Went

Attorney Steve Gacovino handles mass-tort, defective drug litigation and personal injury cases in New York. He and his partner Ed Lake strive to improve the lives of injured victims with their knowledge and experience. Both of these attorneys recognize that the traditional forms of attorney advertising fail to set one attorney apart from another and that it is increasingly difficult for a consumer to make an educated decision about which attorney to choose. Michael Serres and Michael Pyrros are two of the hardest-working, New York workers-compensation attorneys I know. They spend their days helping injured workers with their claims. Both Steve and Ed (Gacovino & Lake & Associates), and Michael and Michael (Pyrros & Serres) realize that the future of attorney marketing is with video. Continue reading

Attorney Video Marketing- You’ll Laugh at This Video

Want to increase your conversion rates from your online viewers? Watch what one video company did to play an April Fool's joke. It's worth a few moments of your time and will give you a laugh or two. Continue reading

Attorney Videos-Want to learn & laugh? Take a look

This video is hilarious and spoofs attorney commercials. Watch it and then tell me why you laughed. This next video is also on YouTube and titled "Tackiest Lawyer Ad ... Ever " Watch it carefully; for the content; for the style and for the message. Then ask yourself whether your ideal client would call you if you presented yourself the way this lawyer did. This next video is an animated rap video commercial for an attorney. Continue reading

Two Really Smart Attorneys Are Shooting Video on Monday

This Monday, two very smart attorneys will be creating video to help market their law practices. They are both eager and excited to begin their journey of creating video that will help them stand out from the crowd and improve the conversion rate for their online viewers. Each one has already met with me during our mastermind strategy session where I map out the content that they will use to create their initial eight videos. During our mastermind session I give them a formula that I personally use to create content that compels a viewer to pick up the phone and call. This also provides a blueprint for the attorney for all videos that they create on their own after the initial video shoot is over. Continue reading

Lawyer Video Marketing-A quick video (with great music!)

An attorney is looking to market his law firm using online video, but doesn't know where to start or what to ask. Watch the video to learn more. Continue reading

Video Marketing for Lawyers-Give It Away For Free

Give the information away for free in order to get a viewer to ask for more information. You are viewed as the wise man on the totem pole because you’re giving away information when nobody else is. Does this work for attorneys who charge a fee for their initial consultations? Continue reading


I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA