Monthly Archives: March 2010

I Just Watched The Coolest Video

It was a video of the inside of my heart, and I'm very pleased to tell you that it was still inside my body when I was watching it! I went for an echocardiogram this morning, which is a test that uses high frequency sound waves to image the heart. when I saw was nothing less than amazing. I watched my mitral valve move as blood was pumping through the different chambers of my heart. Continue reading

5 Ways To Help Your Prospective Clients- Guest Post by Jim Palmer, The Newsletter Guru

If you're doing a good job of getting known, your potential customer should know a lot about you. They'll probably contact you when they're ready to buy what you're selling. But why leave it to chance? After all, your prospects are being inundated every day with thousands of marketing messages. Continue reading

Pigeon Impossible-An Animated Video Every Lawyer Should Watch

Why watch this? Not only is it entertaining and amusing, but the graphics and animation are astounding. But really, why should an attorney who creates video watch this? Because the creators of this video clearly know how to tell a story without any words at all. As lawyers, our goal is to create stories and tell stories with words. Lawyers who create... Continue reading

Protected: A Special Thank You!

There is no excerpt because this is a protected post.

Solo Attorneys-Enter a Contest @SoloPracticeUniversity.com

SoloPracticeUniversity is celebrating their one-year anniversary by having a contest that will benefit one very lucky solo attorney. You worked hard through law school. You worked hard to pass the bar exam and now you're out on your own. How cool would it be to receive $12,000 worth of amazing goods and services that will help you propel your practice into the next generation? Continue reading

What’s With Lawyers and TV commercials?

As Seen On TVI just don’t get it. Every day  I see lawyers putting videos online that mimic the TV commercials we loathe and detest. It’s those same daytime lawyer commercials that have made us the butt of jokes for the last 25 years. If these videos are so bad, why do lawyers continue to put up bad video?

Here are two reasons:

1. The attorney has the wrong mindset, and

2. The video company rep convinces the attorney that this is what they need to market their legal message.

The attorneys who put up these videos think that since there are so many other lawyers getting clients online, presumably using the TV commercial format,  they want clients too,  and therefore they must do the same thing as their competitors. This type of thinking is wrong on so many levels.

The video company representative, similar to the Yellow Pages Representative, often tries to convince the attorney that this is what everybody is doing and this is what online viewers want. The problem is that these representatives are not practicing trial attorneys, and many times do not really know what clients want. You can’t produce a video unless you know what you are ideal… Continue reading

YouLaw: Drunk? Call Attorney Rob McKinney When You Get Pulled Over

In today's YouLaw, we look at Tennessee trial lawyer Rob McKinney who gives viewers an overview of what they need to ask when looking for the best DUI attorney. The video is 3:25 long, and at times appears drawn out. However, Attorney McKinney offers great content for viewer trying to figure out who they should hire. Experience is the obvious first answer. He talks about how important it is for the attorney to have a mastery in the science of a field sobriety test, the breath test, and the blood alcohol test. Continue reading

228,125 Video Views

That's the total number of views that my videos have received as of today, February 16, 2010. That's not a misprint. That's not my mother-in-law clicking on the same video 10,000 times either. Just imagine if that number of viewers saw your videos. Would you have more callers to your office? Continue reading

Why Would Any Attorney Pay To Promote Their Video?

When you do a YouTube search, they now offer 'promoted' videos in the yellow space at the very top, very bottom and right side of the page. To get those spots, you must pay to advertise your videos there. How much you pay depends on what you're willing to pay, similar to Google's pay-per-click campaigns. Anytime I see a video being 'promoted' it tells me: Continue reading

My Article Made Trey Ryder’s LAWYER MARKETING ALERT!

If you do not know Trey Ryder and you are an attorney, you should take a look at his marketing materials immediately. Trey is a big proponent of education-based marketing for lawyers and has excellent advice and amazing articles for every attorney trying to market themselves. Continue reading

Testimonials

The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman