I just don’t get it. Every day I see lawyers putting videos online that mimic the TV commercials we loathe and detest. It’s those same daytime lawyer commercials that have made us the butt of jokes for the last 25 years. If these videos are so bad, why do lawyers continue to put up bad video?
Here are two reasons:
1. The attorney has the wrong mindset, and
2. The video company rep convinces the attorney that this is what they need to market their legal message.
The attorneys who put up these videos think that since there are so many other lawyers getting clients online, presumably using the TV commercial format, they want clients too, and therefore they must do the same thing as their competitors. This type of thinking is wrong on so many levels.
The video company representative, similar to the Yellow Pages Representative, often tries to convince the attorney that this is what everybody is doing and this is what online viewers want. The problem is that these representatives are not practicing trial attorneys, and many times do not really know what clients want. You can’t produce a video unless you know what you are ideal… Continue reading