Today’s blog post is about VIDEO equipment. Notice the double entendre in the title?
Most people think that in order to create good looking video, you must have a “professional” video camera that costs over $5,000 and looks like it came from a video production studio. That type of thinking is so wrong, on so many different levels. But it’s a typical expectation.
If you show up for a video shoot with little more than a rinky-dink handheld camcorder, people look at you like you’re an amateur. Guess what? They’re wrong.
Professional cameras cost anywhere from $2,500 up to $10,000. They weigh anywhere from 3 lbs to 10 lbs, which is really heavy when shooting without a tripod. B&H Photo in NYC has a great selection if you’re interested. They’ve also just built a neat little interview studio that showcases all of their pro cameras and equipment.
By contrast, most good consumer-level video cameras cameras cost anywhere from $500-$1,300, can be carried in the palm of your hand and typically weigh less than a pound.
So, does the minimal size of your equipment mean your quality suffers? The answer is no.
I use a top-of-the-line consumer-level camera made by Canon; the Vixia HF S10. 
It weighs nothing. My seven year old loves to play with it, thinking it’s so small and easy to use.
I used to own a professional grade Sony video camera that weighed a ton. It was a great standard digital (SD), miniDV camera and built like a rock. But I got tired of lugging it around. (It’s the camera at the top right of this page).
My Canon not only is tapeless and weighs next-to-nothing, but the quality of the HD video far surpasses what I used to own for a fraction of the price. Don’t worry about size. Instead, concern yourself with the quality.
Thanks for reading my blog and have a great day!
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“Gerry single handedly has changed the way attorneys are viewed by their website visitors. You see, Gerry “gets it.” He decided that instead of using online videos on his website to pitch his firms’ expertise and how he can handle your case, he decided it was better to educate his website visitors about the questions they have, prior to calling an attorney.”
Mike Acosta is a video production expert with www.HBProductionGroup.com.
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ABOUT GERRY
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 250 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera. To get onto video today, learn more in The Lawyers’ Video Studio.
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