Monthly Archives: February 2010

Lawyer Video Marketing – Most Attorney Video Stinks

It's true. 99% of attorney video truly stinks. It's boring. It's unimaginative. It lacks useful information. It's stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves. Guess what? In case you haven't noticed, viewers don't care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks. Continue reading

How I Got Booted Off a Video Sharing Site Without Warning

Ever hear of or You should have. These are free video sharing sites. Naturally, I upload my videos there, among many others. I only post original content. I only post useful and educational material in my videos. I never violate terms of service. I respect others, and expect others to respect me. I always respond to comments on my videos. I'm always considerate of someone else's comments even though I may not agree with them. Well, guess what? Continue reading

You Think You Have What It Takes To Create Video?

Do you? You know how to press "Record" on your flip camera, right? You know not to shoot in low-level light, right? You know not to use your on-board microphone, right? You know how to set your white balance, even on your little handy video camera like your Kodak Zi8, right? Excellent. Then why aren't you creating video to market your law practice? If you are, why aren't those viewers calling your office? What are they waiting for, a personal invitation? Are your viewers really expecting you to reach through the computer screen and physically pull them into your office? Get real. Continue reading

Which Video Was Picked Up By NY Times Blog?

I opened up my e-mail today and noticed an interesting headline in my Google alerts. The headline read "When Black Ice Strikes, Who’s to Blame?" I was even more curious because it had my name and website listed under the headline. I knew that I didn't write a blog post with that name or a video with that title. I was intrigued. The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled "Slip and fall on snow and ice-who is at fault?" and some of the comments I made in my video. Continue reading

Legal Broadcast Network Interviews Attorney Gerry Oginski

Scott Drake discusses video marketing with New York Medical Malpractice & Personal Injury Trial attorney Gerry Oginski. Oginski produces his own video and distributes the content to his website and other 3rd party sites. He uses video as his primary marketing tool. Continue reading

Attorneys – Talk is Cheap, Good Video Production Isn’t

Video production for lawyers cost either time or money. Often, it costs both. Creating a quality-driven educational message is not as simple as standing in front of your Flip video camera and simply pressing the big red "record" button. Same goes for using your Kodak Zi8 with an external microphone. Maybe you've had your eye on that Sony Webbie or one of the other handheld pocket-camcorders. Regardless of what camera you use, don't just press that 'record' button and upload right to YouTube. Continue reading

Do You Need a High-End Video Camera?

Shooting video is really simple now. We have the Flip Mino camera, where you just push the no-brainer red button. We have the Kodak Zi8, now. We have the Sony Webbie camera. Really simple: Just push the big button in the middle and start taking your video. We can even use digital point-and-shoot cameras to take hi-def video now too. Continue reading

Eyelid Surgery Gone Bad

You went to a plastic surgeon to get an eyelid lift, also known as a blepharoplasty. You wanted to look younger. Instead, what you get is an eyelid that doesn't close and an eye that gets really dry often. What happened? Does a bad outcome mean that there was wrongdoing? Watch the video to learn more. Continue reading

Misplaced Feeding Tube Results in Death

Have you ever heard of a feeding tube that was not put in the right place? I have. The results were a disaster. If the feeding tube is not put into the correct place, the nutrition will leak out into the abdomen and can cause a systemic infection. That's known as sepsis. In some cases, sepsis can kill you. Watch the video to learn more. Continue reading


Video is the future of all things online. You can't just create one or two videos. You need five, ten, fifteen and more educational videos to attract new clients to your website for more information. Your goal is to dominate the online video world. Continue reading


The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman