Monthly Archives: December 2009

Free Attorney Video Marketing Webinar

FREE WEBINAR: Putting videos on your law firm websites can result in dramatic traffic increases for your firm website. Learn how and why video is so important. Learn Gerry's 10 Commandments for Using Attorney Video; Find out why creating video is expensive and what you can do to minimize your cost. Importantly find out what ethical considerations you need to consider along with how to actually create those great looking videos. Your host will be New York Attorney Gerry Oginski Continue reading

Attorneys: How To Market Yourself? Open Your Eyes!

Today's post comes from an article by Tom Trush, and yes, he gave me permission to reprint the article. Tom's articles can often be found bundled in Trey Ryder's email alerts. Trey is one of the best education-based marketing mavens around. He knows how to improve lawyer's marketing messages and this article by Tom is a great one. Take a look. USE THIS EMERGENCY MARKETING STRATEGY TO GET MORE QUALIFIED INQUIRIES by Tom Trush Including today, there are 41 business days remaining in 2009. [This was written in October, 2009] If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website ... get a blog up and running ... dive into social media ... start a direct-mail program ... organize a client reactivation plan ... or just maintain better contact with your current clients. Regardless of your initial plan, now is when you should evaluate your efforts because you can still make adjustments. If changes are in order, here's a strategy to help you replace lost time: Continue reading

The 10 Commandments For Lawyers Who Use Video

Here are my rules for attorneys who advertise and market themselves using video; they apply to every lawyer who creates attorney video and they're mostly common sense, but because we're attorneys, nothing is ever as it seems. THE 10 COMMANDMENTS OF LAWYER VIDEO 1. Thou shall not disparage another lawyer in your video 2. Thou shall not puff yourself up 3. Thou shall not criticize another lawyer Continue reading

YouLaw: Is This Lawyer Video About Distressed Mortgages Too Slick?

In this week's Technolawyer feature, YouLaw, I review an attorney video about forclosures. The attorney gives great information, but something about the video just distracted me. Read the blurb below and then click on the link below to read the full review at Technolawyer. Continue reading

Lawyers: Can You Ethically Guarantee a Client Anything?

The answer: Nothing. If I am a client, that would not be a very satisfying answer no matter what legal issue or problem I had. Obviously, no lawyer can guarantee a particular outcome even with a good case. But think about how an online viewer searching for an attorney would love to hear about guarantees that you can make to reassure them that you are confident and capable of guiding them through the legal minefield known as litigation. Continue reading

Video Marketing for Lawyers: Don’t be Condescending

It should go without saying, but unfortunately, I need to say it. Why? I was watching a video clip of a New York personal injury attorney who appeared to be offering good content to his viewers with a few video clips. Then, I was thrown for a loop when, in an introductory video he instructed his viewers that before asking a question that would be relayed to him, they should explore the [few] videos on his site to see if those videos answer their question. Continue reading

YouLaw: Objection Sustained! This Testimonial Put Me to Sleep

In this week's video review, we see how a poorly-produced attorney testimonial can hurt rather than help. Testimonials are supposed to show how great you are. If your viewer gets turned off by the content in your video testimonial, it will reflect poorly on you as the attorney; that's something that you didn't want to happen. "I can sympathize with any injured victim seeking compensation for their injuries. But I cannot tolerate a poorly produced video, especially a 9:38 minute video that rambles on without purpose or direction. Continue reading

Testimonials

I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys