First Class Airplane seating
It should go without saying, but unfortunately, I need to say it. Why?
I was watching a video clip of a New York personal injury attorney who appeared to be offering good content to his viewers with a few video clips. Then, I was thrown for a loop when, in an introductory video he instructed his viewers that before asking a question that would be relayed to him, they should explore the [few] videos on his site to see if those videos answer their question.
If the videos did not answer their question, they should post the question and “Although I can’t reply to every inquiry directly, if you’re lucky enough, I may even give you a personal reply.” Wow! I felt really special after that comment. “If I’m lucky enough, I get to have my very own personal reply” from this condescending attorney. And I’m an attorney! Just think what a viewer looking for an attorney would feel after hearing this arrogant lawyer.
If I were looking for an attorney and came across this video, I would never return to his site.
Here’s another example:
While looking for a video to review for YouLaw, a Technolawyer column that I write, I found (another) New York personal injury lawyer who was so cocky and talked with his nose in the air, I almost threw up. This lawyer was giving a verbal resume of where he went to school [as if anyone really cared].
Here’s the scene: Stuffy lawyer standing in front of bookcase near a window of a NYC office building. Camera is below level of his head, pointed up. The lawyer is almost looking down. With a haughty air of privilege, he proceeds to describe his credentials. “I went to the XXXX University where I graduated cum laude.” (Imagine almost an upper class tone, looking down at everyone else). “I then attended XXXX law school where I was on law review. I then was asked to join the law firm of XXXXX…”
The video was disgusting. There is no way any potential client would ever consider going to this lawyer. Ever.
Your goal when creating video is not to show how great you are, or your credentials. Rather, it’s to educate a potential client and try to answer their unasked question. That’s what will get them to call to ask for more information.
Thanks for taking the time to read my blog. Have a great day!
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Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.
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I suppose those “lawyers” target public were people who completely lost self esteem. Injury lawyers can’t be arrogant by definition !