Monthly Archives: December 2009

Gerry's 10 Best Posts of the Year

Here's are the top 10 posts of 2009. Enjoy your reading! 1. 10 Reasons Why Every Lawyer Needs To Be On Video 2. An Interview w/ Gerry on the Legal Broadcast Network Fa [Ben Glass] irfax Virginia Personal Injury Lawyer, Ben Glass says "Gerry Oginski is the master of online video. If you have not seen his videos, you should. He's done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to 'know' him before they even pick up the phone. His use of video on his website and his video blog is amazing." Continue reading

Gerry’s 10 Best Posts of the Year

Here's are the top 10 posts of 2009. Enjoy your reading! 1. 10 Reasons Why Every Lawyer Needs To Be On Video 2. An Interview w/ Gerry on the Legal Broadcast Network Fa [Ben Glass] irfax Virginia Personal Injury Lawyer, Ben Glass says "Gerry Oginski is the master of online video. If you have not seen his videos, you should. He's done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to 'know' him before they even pick up the phone. His use of video on his website and his video blog is amazing." Continue reading

Gerry Oginski Interviewed by LawLine.com Meredith Ganzman

Early this month, I gave a CLE seminar on medical malpractice, which was videotaped by LawLine.com. After the seminar, LawLine's Meredith Ganzman interviewed me on the use of video to market my legal practice. You can see the interview in this YouTube video. (I showed it to my kids today, and they thought it was pretty cool.) Continue reading

Attorney Video Marketing is Complicated-Learn Why

Why is creating lawyer video to market your practice so complicated? Can't you simply press the 'record' button upload your video to YouTube? You could, but you don't want to. Watch the video to learn why you have two choices as an attorney if you are interested in creating video. You can either learn how to do it yourself, or you need to hire an experienced video production company to get you onto video with a turn-Key system. Continue reading

The Solution To Your Problem: Video

Have you noticed that the phone isn't ringing much these days? You're wondering why your colleagues are bitchin' and moaning all the time about how tough it is to get cases now-a-days? Have you ever joined a 'downer-festival' where every lawyer sitting in the attorney's lounge is complaining about how the lousy economy is hurting business (except for bankruptcy attorneys)? Continue reading

Attorney Video Webinar Highlights

You missed my online webinar about the importance for attorneys to market themselves with online web video. That's ok. You're going to have another opportunity to listen in; once I get the mp3 recording, I'll be posting that to The Lawyers' Video Studio. Continue reading

4 Easy Ways To Lose Lawyer Referrals

As lawyers, we often rely on other lawyers to send us cases. We build our 'referral network' with lawyers who handle cases that are different from and complement our specialties. After encountering a few lawyers who lack "seychel" (a Yiddish term that means 'common sense') I thought I'd post the four easy ways to lose your lawyer referral base. See if these apply to you. Continue reading

NEW BOOK JUST RELEASED BY GERRY OGINSKI & TOM FOSTER!

I just got word this weekend that my new book, which I co-wrote with Tom Foster, CEO of Fosterwebmarketing.com has just been released. You can see the cover in this blog post. I don't yet have the link to Amazon.com yet, or the direct link to purchase it here, but it will come very soon. This book is the culmination of the latest information you need... Continue reading

“Your Video Production Sucks”

That's how a guy who wanted my business, approached me in an e-mail. After spouting the great benefits of using him and his company he then proceeded to rag about some of my videos and their production quality. He even went so far to say he could not imagine that any viewer would not hit the "close" button once they started watching my video. What do you think of someone who tries to get your business by criticizing something you are actually very proud of? Continue reading

Video for Lawyers: 3 Reasons Why You Won’t Hire Me

You've decided to produce videos to market your law practice. You're now looking for a video production company. Here are 3 reasons why you won't hire me: 1. I'm too expensive 2. I'm an attorney with years of experience creating and producing educational videos 3. You don't want the commitment of creating video over 6 or 12 months There. I've said it. These are the main reasons why you will not hire me. Now, I'm going to address each one and by the end of this article, you decide whether you need to hire me. AM I TOO EXPENSIVE? Most video production companies charge anywhere from $2,500-$35,000 to create attorney video. You can get the cookie-cutter video where they use a template that you cannot deviate from and get only one video clip, or at the other end of the spectrum you get a custom video channel with 3 or 4 video clips. Continue reading

Testimonials

I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA