Monthly Archives: November 2009

Bob Battle’s Testimonial of New York Attorney Gerry Oginski

If you don't know Bob Battle, you should. Bob is a DUI attorney in Virginia who is an amazing lawyer and marketer of his legal services. He's a solo practitioner, just like me. I had a chance to talk to Bob after I presented a lecture to a great group of attorneys at MILOfest (Macs in Law Office) seminar in Orlando, Florida last weekend. I was talking about why creating video for lawyers is so important to market their law practice. Bob was kind enough to express his thoughts about me and my presentation in this short video, which in reality is a wonderful testimonial by Bob. Thank you Bob, for taking the time to tell us what you thought about my presentation. Continue reading

Lawyers: 9 Questions You Must Ask When Choosing a Video Company

9 MUST ASK QUESTIONS 1. How long does it take to shoot my video? 2. How many actual video clips will I get as a final product? 3. Do you optimize my videos for the search engines? 4. Is search engine optimization included in the pricing? 5. Do you put my videos onto my blog or website? 6. Do you put my videos on your own website? 7. Do you create a blog post about my new videos? 8. Do you tweet about my new videos? 9. If I want to come back next month and do another series of videos, how much will you charge me? Continue reading

31 Days To Kick Your Blog in the Butt-Grant Griffiths

Ever hear of Grant Griffiths? If you blog at all, you should know him. He's the founder of BlogForProfit.com and he's also known as the "BlawgFather" of blogging. He created an incredible 31 day (FREE) program called 31 Days To Kick Your Blog in the Butt. In this video you'll learn the reasoning behind his 31 day program. I had the chance to speak to Grant for a few minutes after I presented a lecture to a great group of lawyers at MILOfest (Macs in Law Office group). Grant was presenting a lecture about the importance of blogging, and my lecture was on the importance of attorneys creating video. Continue reading

A Shocking Website Error

Many of you know that in August I revamped this website by switching from Blogger over to WordPress. I transferred over all the content to my WordPress blog and have continued to add content on a regular basis. The other night I went back to the original site, which is still online under the URL of http://videoforlawyers.blogspot.com and was shocked. When I had last been to my site, my Feedburner counter indicated that there were 1812 readers subscribed to my blog. What shocked me was that when I looked at the Feedburner count again, it had increased by over 100 readers even though I had not added any content on the old site since August. This was fascinating. Continue reading

Missed MILOfest? Here's Some Post-MILOfest Thoughts

Dateline: November 8, 2009; Somewhere between Orlando, Florida, and New York (The livemap function tells me we're somewhere over North Carolina now) I’m flying at 33,000 feet looking out my window on JetBlue back to New York. I see clear blue skies and a few clouds. I’m heading back from Orlando, Florida where I had the chance to talk to a group of lawyers about why video for lawyers is so important. Here’s the bottom line: Lawyers who haven’t started creating video are losing out tremendous opportunities. Continue reading

Missed MILOfest? Here’s Some Post-MILOfest Thoughts

Dateline: November 8, 2009; Somewhere between Orlando, Florida, and New York (The livemap function tells me we're somewhere over North Carolina now) I’m flying at 33,000 feet looking out my window on JetBlue back to New York. I see clear blue skies and a few clouds. I’m heading back from Orlando, Florida where I had the chance to talk to a group of lawyers about why video for lawyers is so important. Here’s the bottom line: Lawyers who haven’t started creating video are losing out tremendous opportunities. Continue reading

Lawyer Directories v. Online Video: You Decide

I received a call the other day from a representative of a large lawyer directory that we are all familiar with. I'm not going to mention them by name because the name isn't really important. What's important is what this rep was telling me and why he felt it would be useful for me to sign up. I made the mistake of answering the phone and actually had a few minutes to spare. As soon as I learned that he was looking to get me into a lawyer directory, I immediately stopped him and asked how would I be able to distinguish myself from any other lawyer on this directory? His response was typical. He said that a viewer searching for me would be able to see my credentials, where I went to school, see what I have written, see whether I had been certified by any legal organization, and my accomplishments. Continue reading

Find Out Why I Created a Video Titled "What is Sepsis?"

Think you know what sepsis is? If you handle medical malpractice cases, you should. It's a systemic infection that can be deadly if not treated properly. Why would I create a video that asked that particular question? Simple. There are potential clients who have been diagnosed with sepsis and may not have been treated appropriately. Sepsis may be a complication from a failure to diagnose a perforated bowel during surgery. Continue reading

Find Out Why I Created a Video Titled “What is Sepsis?”

Think you know what sepsis is? If you handle medical malpractice cases, you should. It's a systemic infection that can be deadly if not treated properly. Why would I create a video that asked that particular question? Simple. There are potential clients who have been diagnosed with sepsis and may not have been treated appropriately. Sepsis may be a complication from a failure to diagnose a perforated bowel during surgery. Continue reading

Video Marketing for Lawyers: The Day I Became a Marketer

I had an "Aha" moment about two years ago. I was creating a series of videos for my legal practice to help viewers understand how lawsuits work in New York. A friend of mine asked me whether I was a marketer, and up until that time, the answer was "No." "I'm a medical malpractice and personal injury trial lawyer," I said. "I'm not a marketer." A marketer is sleazy. A marketer is a businessman looking to make a sale. A marketer is someone who wants you to part with your hard earned money. At least that's what I thought up until that point. Then I realized that what I was trying to do was educate a viewer with my videos. It was at that moment that I recognized for the very first time that what I was doing was in fact MARKETING! Continue reading

Testimonials

I have been answering the same questions over and over for 18 years and I wanted the opportunity to get those answers into video and onto my website. When I did my research, I looked on the Web, I talked to other attorneys, there was one man who I thought could do the job and that was Gerry Oginski. If you’re considering improving your business, and want to use the tool of video, this is a great place to start.

Jack Carney-DeBord
Jack's Law Office