Comments on: Mid-Size Law Firm Videos-Why Online Video Will Convert Visitors

By: Gerry Oginski

Gerry Oginski — Fri, 26 Feb 2010 06:09:14 +0000

Richard,
Nice job on the video.

Gerry

By: Richard West

Richard West — Thu, 04 Feb 2010 11:57:29 +0000

I have put homemade but carefully done videos up on the main website and also as special video blogsite, which I added after seeing your videos. You can check them out at http://www.debtfreeohio.com and http://www.debtfreeohioblog.com.
All the best!

By: Richard West

Richard West — Thu, 04 Feb 2010 11:56:09 +0000

Gerry,
If anyone doubts what you say is true, all they need to do is look at their web stats. After I started putting video on my website (although my wife said I look like an animal) the numbers went up significantly. And its clear that the information format visitors want is video. They don’t spend much time reading the over one hundred pages of really good content that I have. So, the numbers speak for themselves.

By: Julianne Weinmann

Julianne Weinmann — Sun, 29 Nov 2009 16:54:09 +0000

Gerry, have you seen any data with regard to comparison of conversion rates of “image” videos vs “content” video? Are they effective in the short term, or does it take time to attract an audience, develop a following and convert these content video viewers to clients?

By: Gerry Oginski

Gerry Oginski — Wed, 25 Nov 2009 15:48:32 +0000

Thanks Julianne-

I am a strong proponent of being yourself and having video show what you are really like. That is why it is important to practice your message, just as a trial attorney never goes into trial without practicing before-hand. Remember, your first video will be your worst. Your second video will be your second worst. With experience, you will get more comfortable and better able to present your message. However, the “professional image” that most people try to portray with high-end video production loses the forest for the trees. The image is nowhere near as important as the content you are able to provide. Viewers much prefer useful content over the quality of the video production.

By: Julianne Weinmann

Julianne Weinmann — Wed, 25 Nov 2009 12:59:32 +0000

Video presentations with attorneys as “star performer” can also backfire if done incorrectly, unprofessionally or without due preparation. For those attorneys who are less photogenic, or who are not video-savvy, viewers can get the wrong impression about you from a video. Take the time to get “coaching” before filming, to rehearse and get critique from clients and associates, and to consciously craft your image to match the most positive aspects of your “self” and your practice before launching any video for the world to see. Remember, virtually nothing on the web is personal, and assume worldwide exposure with all it’s intended and unintended consequences. Better yet, take a lesson from this blog—few people care as much about you as they do about the problems you can help them solve. Consider instructional or educational video for your website rather than the “all about me” format.

By: Gerry Oginski

Gerry Oginski — Sat, 21 Nov 2009 05:08:30 +0000

Thanks Raj. Nice video interview with Gary Veynerchuk. He’s way ahead of the curve on using video to market himself.

Gerry

By: Raj Kotecha

Raj Kotecha — Sat, 21 Nov 2009 01:23:10 +0000

Gerry you are doing great things – keep it up – I wish you more success.

Raj
CreativeContentAgency.com