Think you know what sepsis is? If you handle medical malpractice cases, you should. It’s a systemic infection that can be deadly if not treated properly.
Why would I create a video that asked that particular question? Simple.
There are potential clients who have been diagnosed with sepsis and may not have been treated appropriately. Sepsis may be a complication from a failure to diagnose a perforated bowel during surgery.
Has this helped me? Yes.
Just today I received another call from a woman whose mother was diagnosed with septic shock and died shortly after. This woman was doing a Google search to learn what septic shock was. This is what she said to me:
“I did a search about sepsis, and you came up on top of hundreds of other lawyers.”
“Did you see my video that talks about sepsis?”
“Yes I did. That’s why I decided to call you.”
What’s the point? You need to create a video that answers your viewers unasked question. How do you know what they need to know? Simple. The next time a potential client comes in your door, write down every single question they ask you. Then do it again for the next 10 people who come into your office. Those are the frequently asked questions that will form the basis for your series of videos that you will ask me to create and produce. Notice the subtle plug for my video production services here?
Remember, I do not want to see copycat videos that ask “What is Sepsis?” Rather, I want to see original, innovative content that answers viewers unasked questions.
I may even have a contest to see who can create the most original and novel video by an attorney.
Thanks for taking the time to read my blog! Now, pick up the phone to call me and lets get started with creating your video series starring YOU!
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Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.
You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.
