A title like that definitely sounds too good to be true. But it’s not, when you set up a legal marketing system that works for you 24 hours a day seven days a week.

In this blog post I’m not going to sell you anything. Nor am I going to convince you to create attorney video. Rather, I’m going to educate you about the benefits of creating video to educate your potential clients. Once you recognize the true benefits of creating an ongoing series of videos you will soon realize that the title of this article is true.

If you create educational and informational video you will clearly do something that 98% of other attorneys are not doing today on the Internet. You already know that I am a big proponent of creating useful information for potential clients who are looking for an attorney online.

You cannot ignore the power of the Internet or search engines when you market your legal services. If you learn how to harness those tools to use them to your benefit, you will greatly improve your marketing success rate.

If I buy an electronic item like a camera or new TV I really want to hear from other people what they thought of this particular product. It gives me an unbiased opinion  (hopefully) of somebody who has used the product and that will help me decide whether or not to make a purchase.

If I am looking for an attorney online to help solve my legal problem, I want to know who it is that I might actually be calling. I have lots of questions about who is behind a particular law firm. I don’t want to look at a photo of an office building; I don’t want to speak to a receptionist; I want to speak to somebody who can answer questions about my legal issues. What better way than to use video to allow a viewer to see you, hear you and get to know you, and importantly begin to trust you before they ever pick up the phone to call?

When someone who has watched my videos picks up the phone to call me, they already know who I am. They know how I talk, they know what I look like, they know how I present my information to them and they obviously like what I have to say because they’re calling to get additional information. I have already formed a bond with them. They trust me and I don’t have to sell them on anything. They raised their hands to ask for more information and to start a conversation.

If you can start a conversation with someone before they ever call you,  you have saved yourself countless amounts of time and energy. If you talk to everyone who cold calls you, you must convince them that you are credible and have the expertise to take on a case like theirs just from your voice on the other end of the phone.

Video allows me the freedom to concentrate on cases I am currently working on and investigating, and frees me from the constant need to explain myself to a potential client repeatedly.

Here’s an even better tip:
I created a video titled “who is my ideal client?”
Why did I do this?
To screen out people who are not my ideal client.
I want to be able to select those people who need an attorney. By creating this video viewers can watch and see for themselves whether they fit the criteria that qualifies them to be an “ideal client” here in my office. If they’ve gotten through that video and still feel that they are an ideal client, I welcome them with open arms.

So why am I telling you all this?
Because creating attorney video will change the way you practice law, and it will change your life.
And if that sparks your interest and triggers your desire to get onto video today,  I strongly urge you to pick up the phone and call me to get started. 516-487-8207or by email at Gerry@lawyersvideostudio.com.

Thanks for taking the time to read my blog. Have a great day.

Gerry

Related posts:

1. Lawyers: Does Your Marketing System Work While You Sleep?
2. Attorney Marketing: Talk The Language Your Clients Speak
3. Lawyer Video: Why 5 Videos Are a Good Way to Start
4. Video Production: Who is My Ideal Attorney Client?
5. 9 Reasons Why Lawyers Should Not Create Video