Monthly Archives: November 2009

Video Marketing for Lawyers-Behind The Scenes In Your Office

An excellent example of how to get a viewer interested in you can be seen with a video posted by the White House. "The White House?" Yes. It appears that the president's communication team clearly "get it" in terms of connecting the public with what the president does on a daily basis. This video clip gives a "behind the scenes look" at what the president does when responding to personal letters he receives each day. Continue reading

Want To Be Popular? Get Busy with YouTube Channels

You think that all you need to do to make your video go viral and be watched hundreds of thousands of times is simply upload it to YouTube? If you think that, you're (mostly) wrong. You have to search optimize your video. What does that mean? It means you must give it a title; preferably one that's interesting and makes a viewer want to click 'play'. You also have to give a description (Don't forget to do this). You must also add keywords that describe your video. Continue reading

Video Marketing for Lawyers: “Change Your Clothes!”

The emperor had a change of clothes and so should you. When you arrive in court for trial each day, you have changed your clothes, right? (At least I hope so.) When you watch the evening news (does anybody still watch the evening news?) you notice the newscasters with different clothes each night. "Why does this matter and what the heck am I talking about?" Continue reading

8 Reasons Why Attorney Video is Not For You

WARNING: This list is not for the thin-skinned or faint-hearted lawyer. 1. You don't know why you should. 2. Nobody would want to watch you anyway (except your family). 3. You're lazy. 4. You like the # of calls you're getting from the yellow pages. 5. You have no desire to market yourself on the internet. 6. It's beneath you to talk about what you do on camera. 7. You don't look good, and have a radio face. 8. You don't sound good and would rather pay 'talent' to appear for you. This list is for those attorneys who fail to take action when presented with the opportunity to dominate their area of law. Continue reading

MILOfest Video Testimonial

I had a chance to capture this video testimonial when I was at MILOfest (Macs in Law Office) seminar in Orlando, Florida earlier this month. Take a look to see what Kathleen Mahoney had to say about the seminar. Then, you should ask Victor Medina how to sign up for next year's seminar. Continue reading

Mid-Size Law Firm Videos-Why Online Video Will Convert Visitors

Lawyers who work in a law firm with 5-20 lawyers may think video should not be part of their marketing plan to gain new clients. They'd be 100% wrong. Lawyers fail to look at marketing from a potential client's eyes. Think about why you even have a website: To provide information to online viewers. How do you distinguish yourself from other mid-size lawfirms? With pictures? With flash animation? With your credentials? With your results? With the articles you and other lawyers in your firm have written? Most mid-sized law firms have pictures of their office building; a photo of generic, well-dressed people in a waiting room; photos of their law library; a photo of a senior partner standing lawyerly and formal while looking at a law book. Here's my question: "So what?" What good does any of that do to help you distinguish yourself to your online viewer? The answer is likely nothing. Continue reading

Does Your Video Company Brand Your Video With Their Name?

If they do, ask "Why?" Why should they get free advertising off your video that you are using to promote your legal services; not theirs. Why don't you make them pay to advertise on your video? That's only fair. As a trade-off, maybe they'll reduce your fee in order to put their name, website and contact info right on your opening sequence, so your online viewer sees your video production company info, and not yours. Hello...lawyers. Attention all lawyers...WAKE UP! "I said HELLO!" Continue reading

How To Choose a New York Lawyer From a Radio Ad

You are driving to work one day and you hear an advertisement for a law firm on the radio. How do you know whether this law firm is right for you based only on the 15 second advertisement you hear? The problem with radio advertisements for lawyers is that you cannot distinguish one law firm from another. If you are a legal consumer looking to hire an attorney, ask yourself "What educational information is this law firm providing that will help you make an educated decision about whether this is the right law firm for you?" In all likelihood, the 15 or 30 second ad gives you very little information that will help you make a decision. Watch the video to learn more. Continue reading

Video Advertising for Lawyers: Do You Let Your Video Autoplay?

When you have video on your website or blog, you usually have the option of having it play immediately anytime someone opens that web page. The other option is that someone needs to actually click on the "Play" button to start your video. Let's say you're sitting in a quiet room in the library searching online; or maybe you're in a quiet bookstore browsing online and all of a sudden you come to an interesting-looking website and "BOOM!" music is blasting and someone's voice comes on with a video, without ever touching the "Play" button. Shocked you, didn't it? Glaring. Loud. An obnoxious intrusion into an otherwise quiet moment of your time. What do you think of 'autoplay' on a video? Continue reading

Attorneys: Here’s a List of Web Video Companies You Need To Know About

In order to find a web video company to produce your lawyer video you typically have to do an extensive Google search or click on one of the banner ads that these companies use to promote their services. I decided instead to post a comprehensive list of web video companies, as a resource, for lawyers to use. In the near future I may post reviews of each of these video production companies, but for right now, here's a list- in no particular order. By the way, before deciding to call any of these companies, I strongly encourage you to read my article "9 Questions You Must Ask Before Choosing a Video Production Company." Continue reading

Testimonials

Gerry is really a master of Internet marketing and an authority on effective lawyer video marketing. I highly recommend Gerry if you’re interested in custom law firm video to successfully build your practice.

Debra Feinberg
Get New York Lawyers