You’ve been in practice for a number of years. You have some experience under your belt. You’re still learning, but you’re a go-getter. When a potential client comes into your office and asks why they should hire you instead of your competitor down the street who has more experience than you do, what do you say?
If you’re a solo practitioner, you tell them about your personal attention. If you’re in a mid-sized to large firm, you tell them about all the benefits a larger firm can offer; a virtual all-in-one shop for their legal needs.
Ok, so how does this relate to creating attorney video? Simple.
Create a video that explains the benefits of your firm.
WARNING: Do not talk trash about any other firm or any other attorney, especially by name. If you do, you will likely get a complaint to the grievance committee in your state.
Use your video to show other human beings who work in your firm. Give your viewer an “inside” look at the workings behind the people who work with you and for you.
Viewers love to see how things work. They love to learn about the ‘behind-the-scenes’ efforts that go into making something. If that something is generating a legal brief to submit to court, show your viewer what goes into it, using a video. If you handle corporate takeovers, show a viewer what goes into the mechanics of a takeover.
The possibilities are endless.
The next time someone wants to hire you, ask yourself why are they hiring you over your colleague, and then create a video that talks about that exact point.
Thanks for taking the time to read my blog!
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Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help lawyers get onto video. If you’re interested in getting started with creating video to market your legal services, Gerry now offers consultation services. If you want a turn-key system where Gerry does everything for you except appear on camera, click here. You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com.
